Marketers are forced into a difficult situation. Customers’ preferences for interacting with brands are evolving. The proliferation of data limitations is limiting the methods by which marketers can gather audience data. But above all, there is too much rivalry, which has reduced the effectiveness of digital channels and made it Read More
Measuring the impact of content across digital channels is a challenge for many organizations, and the difficulty grows exponentially for large, complex content ecosystems. As brands double down on digital content to drive revenue, effective metadata management has never been more crucial—not only for findability but for improving productivity Read More
This class is for those entrepreneurs and small business owners that would like to learn online marketing strategies to attract customers and increase sales. Since the pandemic we have had to reinvent the way we do everything; from school to work and more importantly, the way we do business. Come Read More
As people rush to embrace digital channels to manage their lives, brands need to find new ways to respond to ever-higher demands for memorable customer experiences. Discover how to lead your customers along a journey that feels personal and effortless. Don’t miss the chance to learn about practical tips Read More
Optimizing your organization’s digital footprint is imperative in today’s changing landscape. Competition is fierce and it is increasingly difficult to capture your supporters’ attention and deliver strong results. Learn from your peers, some practical techniques, and tactics of the different digital channels and how to integrate them with Read More
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