Tags : Digital Marketing

Revolutionizing Local SEO: Online Advantages Rolls Out AI Search Optimization

Online Advantages, a Charlotte-based digital marketing agency, has unveiled its advanced AI Search Optimization services, designed to help local businesses achieve prominent placement in Google’s AI Overviews and other AI-powered search results. Since its establishment in 2012, the agency has consistently evolved, moving from traditional SEO methods to a fully Read More

Rockbot Teams Up with TikTok to Broaden Digital Advertising Reach

Rockbot, a leader in digital out-of-home streaming media for physical businesses, has announced a groundbreaking partnership with TikTok, the global platform for short-form mobile video. This collaboration forms a key part of TikTok’s growing Out of Phone initiative, which brings its signature content and creator energy beyond the mobile Read More

CloudMasonry Empowers AI-Driven Marketing with Support for Salesforce Marketing Cloud Next

CloudMasonry, a top-tier full-service Salesforce consulting firm, has announced the expansion of its capabilities to fully support Salesforce Marketing Cloud Next (MCN), the company’s next-generation AI-native marketing platform. This enhancement builds on CloudMasonry’s established Marketing Automation Practice, which features a team of certified experts in Salesforce Marketing Cloud Read More

Axel Springer Unlocks Precision Ad Targeting with cmmrcl.ly Integration

On July 30, 2025, Axel Springer SE announced that it would fully acquire cmmrcl.ly GmbH, a social media advertising technology firm situated in Hamburg. This strategic move marks a significant step forward in Axel Springer’s expansion into programmatic social advertising. The founders of cmmrcl.ly, Hansjörg Blase and Manuel Read More

Social Panga Establishes AI Council to Embed Technology Across Its Services

Social Panga, a creative and digital agency, has launched an in-house AI Council to embed artificial intelligence across its branding, marketing, and digital services. Positioned as a ‘think-and-do tank’, the council comprises specialists, strategists, and technologists focused on applying AI in areas like content creation, workflow optimization, personalization, performance marketing, Read More

ChatGPT for SEO: Practical Use Cases and Prompts to Enhance Your Strategy

Digital marketing is rapidly evolving, and keeping up requires embracing advanced tools and technologies. With the rise of AI, platforms like ChatGPT have become powerful resources in search engine optimization (SEO). Whether you’re a seasoned SEO professional or a beginner, leveraging ChatGPT can enhance your strategy by streamlining content Read More

Next-Gen Marketing Intelligence: InMarket Introduces Unified Measurement Platform

Unified Measurement, an AI-powered end-to-end solution that transforms how marketers approach performance tracking, optimization, and scenario planning, has been formally introduced by InMarket, a leader in real-time marketing and measurement. This next-generation platform elevates media mix modeling by combining predictive AI capabilities with real-time in-flight campaign optimization and incrementality measurement—Read More

Merkle and Shopify Partner to Provide Comprehensive CX, Identity, and Loyalty Solutions for Enterprise Commerce

Merkle, a global transformation consultancy known for its digital commerce expertise, has announced a strategic partnership with Shopify, a leading global commerce company, to accelerate growth and modernize commerce platforms for large enterprises and B2B clients. This collaboration combines both companies’ capabilities to create a connected, AI-enabled commerce experience Read More