There has never been a more exciting and rapidly changing time to be a marketer. We are honored to work across multiple content verticals. We also have a unique perspective on marketing in industries ranging from technology, gardening, self-improvement, and more. While each company’s approach should be unique, it Read More
Sprout Social, Inc., a leading provider of social media management software, has announced the acquisition of Reputate, an innovative sentiment analysis and natural language processing company. With this acquisition, Sprout will power, reach, and automate social media listening, messaging, and customer service capabilities with sentiment analysis, natural language processing (NLP) Read More
BoAt, the fastest-growing audio and wearables brand in India, made a profit of Rs 68.7 cores in the fiscal year 2022. Boat success story Aman Gupta and Sameer Mehta, the founders of boAt, founded the company in 2014 with a vision to bring the most stylish, durable and affordable audio products to the Read More
Nielsen has announced an expansion of its relationship with Netflix, which includes a multi-year agreement to provide linear and online object data in the United States, Mexico, and Poland. In the US, Netflix will subscribe to Nielsen’s national television measurement data and streaming platform ratings. In Mexico and Poland, Read More
A top priority for marketers is to increase email responses from their customers and reduce unsubscribe rates, but in order to be successful, they need data to help personalize messaging with information on past purchase behavior, inquiries and engagement. Join Salesforce in a live webinar and hear how Manheim Auto Read More
DatChat, Inc., a secure messaging, metaverse and social media company, today announced the release of an encrypted live video chat app with screenshot and screenshot protection from DataChat Messenger. The new feature allows DatChat users to connect via encrypted live video chat, which is also designed to prevent screenshots or Read More
Optimove, the first customer-centric marketing platform, announced the launch of OptiText, a native and personalized SMS engine that enables marketers to use rich customer data to create, Organize and measure hyper-personalized SMS campaigns at scale. OptiText complements Optimove’s suite of all-in-one marketing channels, which span web, social, mobile, and Read More
Talk Shop, one of Canada’s leading media outlets, today announced the acquisition of Jam PR, a West Coast public relations firm that brings a journalistic approach to its customer services. This move strengthens Talk Shop as an industry leader by taking bold steps and contributing more to Vancouver’s Read More
Brand marketing is an important aspect of any growing business. This helps establish a strong and recognizable image for your business, which can lead to increased customer loyalty and increased sales. One of the main benefits of brand marketing is that it helps differentiate your business from the competition. By Read More
B2B sales have changed. Today’s customers can discover many ways about new products or services and their details without ever meeting a sales representative. It also becomes difficult for a company to differentiate its products or services or stand out. In addition, the attention span of potential customers Read More
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