2022 saw many changes in advertising, media and entertainment. And 2023 is shaping up to be no less transformational for advertisers and publishers alike. Greater data collaboration will necessitate a renewed focus on technology like clean rooms. Retail media growth is expected to continue. Customer journey analytics could change media plans and Read More
IKEA, the world’s largest furniture retailer, produces over 200,000 content assets globally through their in-house production agency, but needed a cost-efficient way to source content, at scale, and is market relevant at a regional level. IKEA partnered with Social Native to source organic content shared by their customers and connect Read More
Social Native, a leading provider of influencer content solutions and UGC, has announced that it is expanding its business offerings by introducing Creator Discovery™. The new feature allows brands more autonomy over the influencer selection process by outsourcing advanced targeting tools to discover the creators best suited to their goals. Read More
Marketers are already taking advantage of how smart chat technology is simplifying interactions with brands, leading to a number of advancements that are just beginning to bear fruit. Some even report benefits beyond the marketing itself. Here are four predictions for how the sector will continue to grow and evolve Read More
AT CES, Pinterest announced a partnership with LiveRamp to create a clean room for advertisers on the visual discovery platform. The first advertiser to join was the Albertsons grocery chain. The retailer will use Pinterest’s new cleanroom to support the Retail Media Network (RMN), called Albertsons Media Collective. By Read More
We got out of lockdown and were sitting in a bar with a group of marketing colleagues at an industry event that reflected the past few years and all the transformation B2B marketing has gone through. What decisive decisions will you make? What changes, bets, and/or investments did Read More
Roku, Inc. announced that the number of active accounts worldwide has now exceeded 70 million. The number of active accounts in Q4 2021 was 60.1 million. Globally, streaming hours were 23.9 billion in the fourth quarter and 87.4 billion for the whole of 2022, up 19% year-over-year. Roku remains the #1 TV streaming platform in […]Read More
Mirriad, the leading in-content advertising agency and winner of AdExchanger’s 2022 Most Innovative TV Ad Technology award, today announced that Maria Teresa Hernandez is Head of Multicultural Markets. and SVP Brand Partnership. In her role, Hernandez will serve two purposes, creating ad campaigns virtually tailored to TV, streaming, digital and Read More
Do you use Instagram for business? To me, answering this question is the same as when someone asks: Do you have a Digital Marketing Strategy? Both will receive explicit consent. But you’d be surprised how many people overlook Instagram for their brand and miss out on one of the Read More
IRI and Meta Platforms, Inc. will now offer buyers a new solution that closes the loop between Meta’s social media campaigns and in-store CPG sales made at major US retailers. Marketers on Meta’s Instagram and Facebook platforms will now have access to brand and product-level sales results for Read More
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