Hivestack, the world’s leading, independent, programmatic digital out-of-home (DOOH) ad tech company today (October 17th, 2022) announced a key partnership with Clear Channel Spain, a leading out-of-home (OOH) media and infrastructure company in Europe. Through private marketplace (PMP) transactions made available through the Clear Channel LaunchPAD platform, this relationship will Read More
Integral Ad Science, a global leader in digital media quality, announced the addition of a post-bid brand safety and suitability measurement solution to its ongoing partnership with TikTok. On the TikTok platform in some areas, IAS offers marketers campaign analytics about brand safety and brand compatibility linked to Global Alliance Read More
Direct-to-consumer companies are now beginning to understand the risks associated with Apple’s privacy policy changes after previously relying largely on Facebook (now Meta) as a means to target and advertise via social media. Numerous firms have been compelled to discover alternative routes to their desired clientele as a result Read More
DoubleVerify, a software platform for digital media measurement, data and analytics, announced a first-of-its-kind partnership with Netflix to enable media verification and maximize advertiser performance across its platform. The partnership will leverage DV’s technology and data to help Netflix advertisers ensure their video ads are fully viewed, by real Read More
“Content is everything.” That’s one interpretation of the adage that each website owner follows, at least. However, content distribution is a close second to the material itself in the dynamic world of content marketing. As competition intensifies, businesses must make investments in efficient content marketing by utilizing a variety Read More
Integral Ad Science, a global leader in digital media quality, announced it has been selected by Netflix as a partner to provide transparency into advertising performance on the upcoming Netflix ad-supported tier. Using IAS’s Viewability and Invalid Traffic (IVT) verification, brands and agencies will gain insights on campaign reach Read More
In the realm of marketing and advertising, inbound marketing has grown in popularity. Inbound marketing involves producing interesting, educational content (such as blog posts, ebooks, and infographics) to attract customers to your website or business, as opposed to outbound marketing (such as cold calling, email blasts, and advertisements), where businesses Read More
TripActions, the all-in-one travel, corporate card, and expense management company, announced its Series G financing at a post-money valuation of $9.2 billion. The raise, a combination of $154 million in equity from new and existing financial investors as well as a $150 million structured capital transaction led by Coatue, marks the third financing Read More
Ogilvy Social.Lab launches Tok.Lab globally. After having launched Social.Lab in Belgium and expanded with Ogilvy and WPP across the US, EMEA and Asia, the Social Lab founders have launched Tok.Lab, a new agency that will help brands harness the power of TikTok. “we plan to expand Read More
Mirriad, a leading in-content advertising company powered by Academy Award-winning AI technology, announced a new partnership with The Shade Room, a highly influential media brand. The Shade Room combines quality content and valuable audiences, a major draw for brand advertisers. The Shade Room is the leading multi-platform media publisher reaching 40Read More
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