Tags : Digital Marketing

Merkle and Shopify Partner to Provide Comprehensive CX, Identity, and Loyalty Solutions for Enterprise Commerce

July 29, 2025

Merkle, a global transformation consultancy known for its digital commerce expertise, has announced a strategic partnership with Shopify, a leading global commerce company, to accelerate growth and modernize commerce platforms for large enterprises and B2B clients. This collaboration combines both companies’ capabilities to create a connected, AI-enabled commerce experience Read More

Havas Acquires Tidart to Boost Digital Performance Capabilities in Spain

July 28, 2025

This acquisition strengthens Havas’ position as a global leader in performance and e-commerce and supports the Group’s broader expansion strategy in Spain, one of its key markets. It enhances the capabilities and geographic reach of Havas Market, the e-commerce arm of Havas Media Network, enabling the company to deliver Read More

A Guide to SaaS Contract Pricing Strategies on AWS Marketplace

July 25, 2025

By putting their goods on the AWS Marketplace, SaaS vendors expand their companies and increase their market share. To succeed as sellers, it’s essential they plan and understand the various AWS Marketplace pricing strategies, which can accelerate their time to market. Three pricing options are available for SaaS solutions Read More

TI Marketing Solutions Unveils Dynamic New Website to Power B2B Growth

July 25, 2025

TI Marketing Solutions, the B2B performance marketing agency developed under TechInformed, has unveiled its newly redesigned website, offering a refreshed and more intuitive view into its wide array of demand generation and content marketing services. The launch of this upgraded digital platform—marketing.techinformed.com—marks a significant evolution Read More

Cloud Campaign’s OEM Solution Accelerates Social Media Features for SaaS Leaders

July 23, 2025

Cloud Campaign, a leading white-label social media management platform, is making it easier for vertical SaaS companies and digital platforms to offer built-in social media features. The company’s OEM solution now supports social media tools for over 70,000 small businesses, highlighting its expanding role as the engine powering some of Read More

HilltopAds Unveils New Solutions to Optimize Ad Campaign Performance and Transparency

July 22, 2025

HilltopAds, recognized as a leading ad network offering advertisers direct traffic sources and personalized support, has announced several significant updates this quarter aimed at enhancing advertiser experience and campaign management efficiency. These latest improvements focus on delivering quicker insights, simplified processes, and greater control over budget planning, all designed to Read More

ADSQUIRE Redefines Legal Marketing with Historic Space Launch

July 21, 2025

In a remarkable fusion of legal marketing and space exploration, ADSQUIRE, recognized as a leading force in the legal marketing industry, has achieved a historic first by launching its brand into outer space. This unprecedented venture marks a defining moment not just for ADSQUIRE, but for the entire legal marketing Read More

Prepare for AI Overviews: Marketing Signals Launches AI Search Optimisation for Business Growth

July 18, 2025

Marketing Signals, an established name in online performance marketing, has introduced its latest innovation: the AI Search Optimisation service. This new offering is designed specifically to help brands navigate and succeed within the rapidly evolving landscape of AI-powered search technologies. As AI-driven elements such as AI Overviews and large language Read More

Email Marketing Faces a Wake-Up Call as Gmail Prioritizes User Control

July 17, 2025

Inbox overload has become a daily struggle for many people, with reports indicating that the average individual now receives over 120 emails each day. For office workers, that number can climb even higher as professional communications mix with newsletters, retail promotions, and automated updates. Recognizing how overwhelming this constant influx has Read More

Marketing’s AI Revolution: How Semrush is Setting New Standards in Digital Strategy

July 15, 2025

The marketing industry is experiencing a major transformation as artificial intelligence reshapes how companies approach content creation and optimization. Traditional methods, which once depended heavily on human creativity and manual processes, are giving way to AI-powered platforms that promise greater efficiency and precision. This shift represents more than just a Read More

Tags : Digital Marketing

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