CloudMasonry, a top-tier full-service Salesforce consulting firm, has announced the expansion of its capabilities to fully support Salesforce Marketing Cloud Next (MCN), the company’s next-generation AI-native marketing platform. This enhancement builds on CloudMasonry’s established Marketing Automation Practice, which features a team of certified experts in Salesforce Marketing Cloud Read More
On July 30, 2025, Axel Springer SE announced that it would fully acquire cmmrcl.ly GmbH, a social media advertising technology firm situated in Hamburg. This strategic move marks a significant step forward in Axel Springer’s expansion into programmatic social advertising. The founders of cmmrcl.ly, Hansjörg Blase and Manuel Read More
Social Panga, a creative and digital agency, has launched an in-house AI Council to embed artificial intelligence across its branding, marketing, and digital services. Positioned as a ‘think-and-do tank’, the council comprises specialists, strategists, and technologists focused on applying AI in areas like content creation, workflow optimization, personalization, performance marketing, Read More
Churney, a predictive lifetime value (pLTV) platform supported by TLV Partners, has announced a new partnership with DemandBox aimed at delivering a comprehensive solution that bridges predictive data insights with effective execution across creative, funnel optimization, and media strategy. Set to begin on August 3rd, 2025, this collaboration represents Churney’s Read More
Digital marketing is rapidly evolving, and keeping up requires embracing advanced tools and technologies. With the rise of AI, platforms like ChatGPT have become powerful resources in search engine optimization (SEO). Whether you’re a seasoned SEO professional or a beginner, leveraging ChatGPT can enhance your strategy by streamlining content Read More
In order to offer Canva Enterprise to its wide network of connected agents, Anywhere Real Estate Inc., a leader in residential real estate services worldwide, has established a strategic relationship with Canva. Professionals from CENTURY 21, Better Homes and Gardens Real Estate, Corcoran, ERA, Sotheby’s International Realty, Coldwell Banker, and Read More
Unified Measurement, an AI-powered end-to-end solution that transforms how marketers approach performance tracking, optimization, and scenario planning, has been formally introduced by InMarket, a leader in real-time marketing and measurement. This next-generation platform elevates media mix modeling by combining predictive AI capabilities with real-time in-flight campaign optimization and incrementality measurement—Read More
Merkle, a global transformation consultancy known for its digital commerce expertise, has announced a strategic partnership with Shopify, a leading global commerce company, to accelerate growth and modernize commerce platforms for large enterprises and B2B clients. This collaboration combines both companies’ capabilities to create a connected, AI-enabled commerce experience Read More
This acquisition strengthens Havas’ position as a global leader in performance and e-commerce and supports the Group’s broader expansion strategy in Spain, one of its key markets. It enhances the capabilities and geographic reach of Havas Market, the e-commerce arm of Havas Media Network, enabling the company to deliver Read More
By putting their goods on the AWS Marketplace, SaaS vendors expand their companies and increase their market share. To succeed as sellers, it’s essential they plan and understand the various AWS Marketplace pricing strategies, which can accelerate their time to market. Three pricing options are available for SaaS solutions Read More
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