Tags : Digital Marketing

Sendinblue Acquires Yodel.io To Give Small Businesses An Affordable, Cloud-Based Phone Support Solution

Sendinblue, the leading all-in-one digital marketing platform for small to medium-sized businesses, today announced its acquisition of Yodel.io, a cloud-based business phone solution. This marks Sendinblue’s fifth acquisition in the past 12 months and highlights the company’s commitment to providing affordable and accessible end-to-end marketing and sales solutions Read More

XLMedia Unveils Brand Refresh

XLMedia PLC the global digital performance publisher, today unveils a brand refresh to build a new look that matches XLMedia’s culture and expanded presence in North America. Over the last three years, the company has seen tremendous growth from its United States sports vertical now accounting for 68% of the Read More

Omnicom Expands eCommerce Capabilities

Omnicom Group Inc today announced Transact, a dedicated practice focused on connected-commerce consulting and eRetail execution services. Transact will drive sales and grow market share on eRetail platforms, capitalizing on Omnicom’s recently announced partnerships with Amazon, Instacart, Kroger, and Walmart Connect. eCommerce and eRetail are at the center of Read More

BrandMuscle Announces Recipients of the Second Annual Local Marketing Excellence Awards

BrandMuscle, the industry leader in integrated local and channel marketing, is proud to announce the winners of the company’s second annual Local Marketing Excellence Awards. The BrandMuscle Local Marketing Excellence Awards recognize marketing organizations that implement local marketing programs and strategies that empower their channel partners to achieve exceptional Read More

Measuring Marketing Effectiveness: What You Need To Know

How do you measure the effectiveness of your marketing campaigns? Have you ever felt that some marketing channels’ data seem to be located in “a void” – meaning it’s hard to discover their true impact? Channels like connected TV, satellite radio, digital advertising, email, and social networks have made marketing Read More