Tags : Digital Marketing

TRIPACTIONS’ ALL-IN-ONE PLATFORM INCREASES VALUATION TO $9.2B

TripActions, the all-in-one travel, corporate card, and expense management company, announced its Series G financing at a post-money valuation of $9.2 billion. The raise, a combination of $154 million in equity from new and existing financial investors as well as a $150 million structured capital transaction led by Coatue, marks the third financing Read More

Ogilvy Social.Lab launches Tok.Lab globally

Ogilvy Social.Lab launches Tok.Lab globally. After having launched Social.Lab in Belgium and expanded with Ogilvy and WPP across the US, EMEA and Asia, the Social Lab founders have launched Tok.Lab, a new agency that will help brands harness the power of TikTok. “we plan to expand Read More

Mirriad Announces New Partnership with The Shade Room

Mirriad, a leading in-content advertising company powered by Academy Award-winning AI technology, announced a new partnership with The Shade Room, a highly influential media brand. The Shade Room combines quality content and valuable audiences, a major draw for brand advertisers. The Shade Room is the leading multi-platform media publisher reaching 40Read More

Weave Adds New Features to Online Scheduling Tool

Weave, the all-in-one customer communication and engagement platform for small businesses announced a slate of new features in its Online Scheduling tool. With the new Online Scheduling & Text Connect features, which were first introduced in 2021 as Web Assistant, small practices now have a way to allow patients to book Read More

Vistar Media and Place Exchange Enable Mediation for Digital Out-of-Home

Two of the leading programmatic platforms for digital out-of-home (DOOH) – Vistar Media and Place Exchange – today announce mutual support for each other’s mediation solutions to enable unified auctions for media owners. Programmatic technology has fueled a surge in out-of-home (OOH) advertiser demand, bringing in new investments into the channel. Read More

How can technology solve influencer marketing problems?

There are still several aspects of influencer marketing that many marketers don’t always have a good understanding of, despite it being the new “it” thing that every brand wants to participate in. How does this medium exactly function? Is it possible to decipher Instagram’s algorithm? How can we Read More

TDCX Launches Foundation; Digital Inclusion Focus

TDCX, Inc, a high-growth digital customer experience (CX) solutions provider for technology and blue-chip companies, announced today the launch of the TDCX Foundation. By empowering individuals, boosting local communities, and advancing environmental sustainability, TDCX has reaffirmed its commitment to bringing about positive change. The Foundation will assist TDCX in streamlining Read More

Crownpeak Acquires ilumino, Expanding Digital Accessibility Capabilities and Expertise for Its Global Customer Base

Crownpeak, a leading digital experience platform (DXP), today announced the acquisition of ilumino, digital accessibility services and consulting firm. The acquisition reinforces an existing two-year partnership with ilumino,  expanding Crownpeak’s automated accessibility scanning technology with ilumino’s subject matter expertise in digital accessibility and usability. The terms of the Read More

For Second Consecutive Year, DataDome Wins “e-Commerce Security Solution of the Year” Award in CyberSecurity Breakthrough Awards Program

DataDome, a leading provider of AI-powered online fraud and bot management, today announced that for the second year in a row, it has won the “e-Commerce Security Solution of the Year” award in the CyberSecurity Breakthrough Awards program conducted by CyberSecurity Breakthrough. With increasingly sophisticated bots, such as sneaker bots Read More