MGID, the global advertising platform, and PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, have today announced a new advertising partnership. PubMatic’s clients benefit from direct access to quality, brand-safe native video and display placements across MGID’s exclusive roster of premium global Read More
Many business owners carry this mentality into the marketplace and conflate sales tactics with marketing strategies. The CEO interprets marketing as “constantly posting on social media.” She is interested in the marketer’s “marketing.” This is sometimes taken to mean posting content consistently across all channels. It’s an ongoing Read More
Constant Contact, a digital marketing platform trusted by millions of small businesses and nonprofits, today announced the launch of SMS Marketing, a new feature that enables small businesses to leverage text message campaigns to reach, engage and retain their customers. The new capability was developed to help Constant Contact customers Read More
Grazitti Interactive, a global digital services provider, and Khoros, an award-winning leader in digital-first customer engagement software and services, today announced a partnership for online community development. The partnership expands on an eight-year relationship that now gives shared customers a competitive advantage to deliver unmatched online community experiences. In addition Read More
Marin Software Incorporated, a leading provider of digital marketing software for performance-driven advertisers and agencies, announced today that it has been recognized as a Strong Performer in the Forrester Research, Inc. August 2022 report, The Forrester Wave™ B2B Advertising Solutions, Q3 2022. The report evaluated 14 B2B Advertising Solutions providers based Read More
Optimizely, the leading digital experience platform (DXP) provider announced it was named a Strong Performer in The Forrester WaveTM: Marketing Resource Management, Q3 2022. The report states that “Welcome’s legacy in content marketing and editorial shines through in its ample content and people management offerings. And its superior innovation roadmap Read More
Digitalization has gained prominence worldwide ever since COVID-19. But companies across all sectors are implementing digital changes to stay ahead of the curve. Whatever the case, there is no denying that the Covid-19 pandemic has changed the landscape of living and working situations. As a result, staying current with the Read More
This list of podcast advertising statistics might help you determine whether your business would benefit from developing a podcast advertising strategy to reach millennial or Gen Z consumers.With the help of these strategies, you may find podcasters whose pricing point and intended audience fit your brand. Then, by sponsoring Read More
NinjaCat, the digital marketing performance management platform purpose-built for agencies, media companies, and multi-location brands, today announced the acquisition of Shape.io, a leading pay-per-click (PPC) budget management software suite. The integration of Shape.io’s budget monitoring and automation capabilities together with the addition of its leadership, engineering, and Read More
Conversational AI-powered chatbots help businesses scale their social media efforts of the organizations by answering customer queries, delivering personalized content, and automating customer outreach. A business’s relationships with its clients on a personal level are crucial. The effectiveness of these discussions or interactions influences how the client views the Read More
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