Tags : Digital Marketing

WPP to Acquire Marketing Technology Leader Bower House Digital

WPP today announces it has agreed to acquire the business of Bower House Digital, a leading marketing technology services agency in Australia. Bower House Digital will join Ogilvy’s global network, further strengthening its ability to deliver technology-driven marketing solutions for clients. Founded in 2017 by Bryan Dobson and Meg Quinn, Read More

5 Tips for Writing Better Cold Emails That Get Responses

Even in the age of social media, emails remain a formidable force. Cold emailing potential customers can boost sales, sign-up rates, and website conversions for your niche or small business. It needs more than just sending one straightforward or protracted email to prospective clients because not all cold emails are Read More

Society Pass launches universal, open-loop loyalty application targeted at the ‘Digital First’ Southeast Asia Region

Southeast Asia data-driven loyalty and e-commerce ecosystem Society Pass Incorporated (SoPa) announced on Monday the launch of the beta version of its universal, open-loop loyalty application, Society Pass, to earn and redeem loyalty points, Society Points, endeavoring to create permanent customer loyalty and replace cash discounting while generating additional revenues Read More

How Email Marketing Works for Small Businesses

Do you have a list of emails from customers or clients just sitting around? Have you thought about sending emails but don’t know where to start? If so, then this video is perfect for you. I’m going to go through some key best practices and tips to make Read More

How Automation Can Improve Your Marketing Results

Busy founders know that there are only a certain number of hours in the day to change the world with bold new ideas. What’s important is knowing that there are digital marketing tools available to help keep you on track. This session is for founders who can do it Read More

Digital Marketing And Cybersecurity: 4 Ways to Protect Your Company

4 Ways to Protect Your Company From Cyber Security Threats 1. Email – have a program in place that protects & secures your email. Use encryption and watch out for phishing attacks. 2. Malware – be aware of spyware and ransomware. Make sure your team knows how to navigate the web and has security programs [&Read More

Ways to Instantly Improve Your Digital Marketing Strategy

Do you run an internet business that is having trouble marketing itself and building brand awareness? Do you want to learn how to boost your digital marketing approach right away? In today’s world, digital marketing is both a must and a must-have for any company. Digital marketing encompasses a Read More