Quartile, the leading ad optimization platform for top e-commerce marketplace sellers, today announced it has acquired Sidecar, a performance marketing technology provider for e-commerce retailers and brands that works across all major advertising platforms, including Google, Microsoft Bing, Facebook, Instagram, and Amazon. The two companies will combine under the Quartile Read More
Based on its recent market analysis of the North American digital advertising industry, Frost & Sullivan recognizes AdTheorent with the 2021 North American Digital Advertising Product Leadership Award. The company has maintained and expanded its leadership position in North America because of its ability to deliver measurable, real-world value for advertisers Read More
BrandMaker, a provider of Marketing Operations software, today announced that it has completed the acquisitions of Allocadia and Hive9, expanded its executive team, and established its global headquarters in Austin, TX. The new BrandMaker delivers the first complete enterprise marketing operations suite to give CMOs visibility, insights, and agility from Read More
Effective pay-per-click marketing in 2021 requires marketing professionals to be more effective, efficient, and confident as they manage ads across multiple channels. Today Optmyzr is unveiling significant enhancements to its Amazon Ads management capabilities as part of the Optmyzr PPC Management Suite. New functionality puts greater automation and visibility into the Read More
MeritB2B, the leading provider of B2B data and performance marketing solutions, today announced the company has been officially recognized as a Google Partner. MeritB2B has achieved the necessary scale, certifications and performance on Google Ads to meet Partner requirements. Google Partner requirements ensure that MeritB2B manages Read More
Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today announced the launch of the first-ever digital media apprenticeship program in the U.S. IAB Accelerate: Digital Media Apprenticeship, in partnership with American Apprenticeships Work (AAW), will address diversity in the workforce across the industry and empower employers Read More
Rollick Inc., the leading relationship technology provider for the Marine, Powersports, and RV industries, today announced the official launch of Rollick AdDriver, a unique advertising platform for companies that target outdoor recreation shoppers. Utilizing a unique blend of digital advertising tactics, AdDriver allows recreation OEMs, insurance companies, and accessory providers Read More
America’s leading niche magazine publisher, The N2 Company, brought home the gold – as well as platinum (the highest honor) and an honorable mention – in the 2021 MarCom Awards. The N2 Company (N2) is no stranger to recognition, having earned spots on many “top workplaces” and “fastest growing” lists, from Inc. Read More
Etihad Airways, the national airline of the UAE, and Ad-Lib.io, the next-generation Creative Management Platform (CMP), have partnered to advance Etihad’s digital advertising capabilities to the next level by leveraging Ad-Lib.io’s leading platform for digital-savvy brand marketers. Following a rigorous RFP process, Ad-Lib.io’s platform Read More
Lytics, a leading customer data platform (CDP) that improves marketing outcomes using first-party data, today announces the launch of Cloud Connect, a freemium, self-service tool that connects data in cloud data warehouses directly to leading advertising platforms for more sophisticated audience targeting. With this release Lytics is also announcing the Read More
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