Today Teads announced groundbreaking updates to Teads Ad Manager (TAM), creating the first open-web platform that can activate cookieless campaigns throughout the marketing cycle. TAM now has a dedicated ‘cookieless mode’ for planning, targeting, delivery and reporting, allowing advertisers to responsibly engage with all consumers who are using cookieless environments. Read More
Viant Technology Inc. , a leading people-based advertising software company, today announced new software innovations for its Adelphic® advertising software to drive greater performance and measurement for advertisers facing the continuous deprecation of third-party cookies and device identifiers. Read MoreRead More
Backtracks, the technology infrastructure platform for end-to-end podcast management, advertising and data analytics, announces today the addition of sales and marketing attribution tools for podcast and audio advertising to its arsenal of offerings. The new offering allows advertisers, agencies, brands and publishers to easily determine the effectiveness of podcast and Read More
GetResponse, a complete online marketing platform, and Google have partnered to integrate Google Ads as a feature within the GetResponse platform. Working through exclusive Lead Form Extensions, GetResponse now allows the gentle and agile integration of ad campaigns. GetResponse is a complete online marketing platform helping companies around the globe Read More
AdQuick.com, the top out-of-home advertising marketplace in the world, today announced it’s releasing a collection of free, OOH media planning tools to help marketers tackle the once-esoteric world of OOH media with confidence. Not only does the Marketer’s Toolkit offer market-specific OOH cost and ad unit availability Read More
Cross Screen Media announced the launch of a new measurement solution, ScreenImpact, to provide advertisers with deduplicated cross-platform measurement of each video ad campaign across the entire, buy down to the local level, including all linear and digital channels. As more advertisers are placing cross-screen TV and video ad buys, Read More
Today, Anodot, the autonomous business monitoring company, announced a technology partnership with Rivery, the end-to-end DataOps platform, to help digital advertisers monitor marketing campaign anomalies. The partnership leverages Rivery’s no-code pipelines to push data to Anodot for real-time monitoring. An advanced AI platform, Anodot helps customers monitor, analyze, and Read More
QP, the revolutionary messenger-first social media platform designed to help creators of all kinds engage, interact & monetize their content, today announced the launch of the latest release of its highly anticipated app. Available for download on the App Store and Google Play, QP is jam packed with unique features Read More
Blackbaud , the world’s leading cloud software company powering social good, has teamed up with marketing technology company Campaign Monitor to integrate its email marketing solution with Blackbaud’s fundraising and donor management software solution, Blackbaud Raiser’s Edge NXT®. This integration creates an automated email marketing solution designed for Read More
Scorpion, a leading provider of technology and services helping local businesses thrive, today announced it acquired MediaSmack, a provider of tailored digital marketing solutions catering exclusively to the legal industry. The acquisition solidifies Scorpion’s dominant position in serving the legal profession with the specialized, industry-specific technology and guidance that Read More
© 2023, The Martech.info . All rights reserved