• March 12, 2025
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Accountability introduces curated network of business advisory services and customer-driven technology providers for marketing and advertising agencies

Accountability introduces curated network of business advisory services and customer-driven technology providers for marketing and advertising agencies

November 24, 2021

Accountability, a leading financial management platform for marketing and advertising agencies, announces the launch of Counta Part™. This network of curated advisory services and customer-driven technology providers enables agencies to implement a best-in-class agency management ecosystem. Counta Part is an expansion of Accountability’s platform extension program, which integrates other Read More

OutPoint Raises USD$1.2M to Help High-Growth Brands Improve Paid Marketing Effectiveness Through Automated Media Mix Modeling

OutPoint Raises USD$1.2M to Help High-Growth Brands Improve Paid Marketing Effectiveness Through Automated Media Mix Modeling

November 23, 2021

OutPoint, an automated media mix modeling (MMM) platform, announced it raised USD$1.2M in pre-seed funding to transform how high-growth consumer brands measure paid media effectiveness and diversify marketing investments. The funding enables the company’s growth and hiring efforts, especially in its Research and Engineering functions. San Francisco-based venture Read More

Outbrain Acquires video intelligence AG, Expands Brand and Video Offering

Outbrain Acquires video intelligence AG, Expands Brand and Video Offering

November 22, 2021

Outbrain Inc. , a leading recommendation platform for the open web, announced today that it has entered a definitive agreement to acquire video intelligence AG (“vi”), a Swiss-based contextual video technology platform for digital and Connected TV media owners. vi’s contextual and machine learning technology enables media owners to enhance Read More

Teads Ad Manager Becomes First Cookieless Platform on the Open Web

Teads Ad Manager Becomes First Cookieless Platform on the Open Web

November 19, 2021

Today Teads announced groundbreaking updates to Teads Ad Manager (TAM), creating the first open-web platform that can activate cookieless campaigns throughout the marketing cycle. TAM now has a dedicated ‘cookieless mode’ for planning, targeting, delivery and reporting, allowing advertisers to responsibly engage with all consumers who are using cookieless environments. Read More

Viant Announces New Software Innovations for Cookieless World

Viant Announces New Software Innovations for Cookieless World

November 19, 2021

Viant Technology Inc. , a leading people-based advertising software company, today announced new software innovations for its Adelphic® advertising software to drive greater performance and measurement for advertisers facing the continuous deprecation of third-party cookies and device identifiers. Read MoreRead More

GetResponse and Google Ads Join Forces to Revolutionize Marketing

GetResponse and Google Ads Join Forces to Revolutionize Marketing

November 17, 2021

GetResponse, a complete online marketing platform, and Google have partnered to integrate Google Ads as a feature within the GetResponse platform. Working through exclusive Lead Form Extensions, GetResponse now allows the gentle and agile integration of ad campaigns. GetResponse is a complete online marketing platform helping companies around the globe Read More

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