Tags : Digital Marketing

Scorpion Acquires Legal Marketing Specialist MediaSmack

Scorpion, a leading provider of technology and services helping local businesses thrive, today announced it acquired MediaSmack, a provider of tailored digital marketing solutions catering exclusively to the legal industry. The acquisition solidifies Scorpion’s dominant position in serving the legal profession with the specialized, industry-specific technology and guidance that Read More

Creatopy Launches Ad Design Platform to Solve Industry Pain Points

Today marks Creatopy’s move to become an ad design platform that helps businesses customize, automate and scale up their ad production and delivery. With digital ads becoming an integral part of the way businesses communicate, the company decided to invest all its efforts into developing a comprehensive solution to Read More

MediaMath and IBM Watson Advertising Strengthen Relationship to Deliver Transparent, Addressable Weather-Based Ad Targeting

MediaMath, the acclaimed independent advertising technology company for leading brands and agencies, has integrated its demand side platform (DSP) with IBM Watson Advertising Weather Targeting to offer increased digital advertising precision and effectiveness while addressing new privacy standards. IBM Watson Advertising Weather Targeting is now available within the MediaMath DSP Read More

Trinity Audio Releases First-ever Full Native Audio Advertising Experience –

Trinity Audio, the only unified audio platform, announced the first-ever artificial intelligence (AI) powered audio advertising experience. The offering provides ease of consumption of content while seamlessly integrating ads powered by audio. The user journey leverages the same AI voice for both the content and the advertising message, similar to Read More

Connected TV Advertising Companies VideoByte and VideoBridge Announce Merger

VideoByte and VideoBridge, leading providers of digital advertising technology, today announced the merger of the two companies creating a global best-in-class Connected TV (CTV) advertising experience. The combined company will operate under the VideoByte brand effective today and merge full business operations through Q4 of this year. Read MoreRead More

BlueZoo Inks Global Agreement with JCDecaux

BlueZoo, Inc. announced the signature of a global agreement with JCDecaux, the number one outdoor advertising company worldwide, for deployments of the BlueFox solution to measure campaign audiences across cities, airports, and shopping malls. Read MoreRead More