Cross Screen Media announced the launch of a new measurement solution, ScreenImpact, to provide advertisers with deduplicated cross-platform measurement of each video ad campaign across the entire, buy down to the local level, including all linear and digital channels. As more advertisers are placing cross-screen TV and video ad buys, Read More
Today, Anodot, the autonomous business monitoring company, announced a technology partnership with Rivery, the end-to-end DataOps platform, to help digital advertisers monitor marketing campaign anomalies. The partnership leverages Rivery’s no-code pipelines to push data to Anodot for real-time monitoring. An advanced AI platform, Anodot helps customers monitor, analyze, and Read More
QP, the revolutionary messenger-first social media platform designed to help creators of all kinds engage, interact & monetize their content, today announced the launch of the latest release of its highly anticipated app. Available for download on the App Store and Google Play, QP is jam packed with unique features Read More
Blackbaud , the world’s leading cloud software company powering social good, has teamed up with marketing technology company Campaign Monitor to integrate its email marketing solution with Blackbaud’s fundraising and donor management software solution, Blackbaud Raiser’s Edge NXT®. This integration creates an automated email marketing solution designed for Read More
Scorpion, a leading provider of technology and services helping local businesses thrive, today announced it acquired MediaSmack, a provider of tailored digital marketing solutions catering exclusively to the legal industry. The acquisition solidifies Scorpion’s dominant position in serving the legal profession with the specialized, industry-specific technology and guidance that Read More
Today marks Creatopy’s move to become an ad design platform that helps businesses customize, automate and scale up their ad production and delivery. With digital ads becoming an integral part of the way businesses communicate, the company decided to invest all its efforts into developing a comprehensive solution to Read More
Emplifi, the leading unified customer experience platform, today released its “State of Social Media and CX” report for Q3 2021, offering key insights on social media ad results, organic social media brand efforts, and CX trends. According to Emplifi’s most recent data, global ad spend on Facebook and Instagram grew 43.4% Read More
MediaMath, the acclaimed independent advertising technology company for leading brands and agencies, has integrated its demand side platform (DSP) with IBM Watson Advertising Weather Targeting to offer increased digital advertising precision and effectiveness while addressing new privacy standards. IBM Watson Advertising Weather Targeting is now available within the MediaMath DSP Read More
Trinity Audio, the only unified audio platform, announced the first-ever artificial intelligence (AI) powered audio advertising experience. The offering provides ease of consumption of content while seamlessly integrating ads powered by audio. The user journey leverages the same AI voice for both the content and the advertising message, similar to Read More
VideoByte and VideoBridge, leading providers of digital advertising technology, today announced the merger of the two companies creating a global best-in-class Connected TV (CTV) advertising experience. The combined company will operate under the VideoByte brand effective today and merge full business operations through Q4 of this year. Read MoreRead More
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