As advertising platforms grapple with the measurement fallout of increasing restrictions on data and tracking, Measured has launched the industry’s first end-to-end incrementality measurement and reporting solution for Facebook in a post-iOS 14.5 world. Facebook recently indicated that the platform’s measurement and reporting systems are suffering accuracy issues related Read More
Capterra recently released their 2021 Shortlist, and Marketing 360® is proud to have been named an emerging favorite content marketing software. To compile the 2021 Shortlist, Capterra analyzed all content marketing software products in their directory and eliminated products that didn’t meet their requirements for functionality and positive reviews. They then took Read More
With a lot of global competition and a rise in customer expectations, every organization needs to implement world-class digital marketing strategies in their business to enhance brand reputation and obtain guaranteed results. It is important to understand which digital marketing technique works best for your business in order to obtain Read More
We are POP. Digitally centered and design obsessed, we transform insights into ideas to deliver results-oriented campaigns and robust, flexible technology platforms. Applying a customer-first, data-informed approach helps us form meaningful partnerships with vibrant brands of all sizes, from all places. www.wearepop.comRead More
ImagiCorps enhances corporate brands’ storytelling through experiential marketing. This means we bring our clients’ brands to life researching all the ways we can help make a meaningful impact through custom fabricated exhibits and displays that engage consumers both live and virtual. We help our clients’ voice resonate with their audience Read More
LOCALiQ, the expert marketing team here at the Denbighshire Free Press and the wider Newsquest group, has announced a first of its kind digital advertising technology designed to help get your business noticed online. The UK’s leading digital marketing solutions provider revealed the cross media optimisation technology will use Read More
We-Storytellers announced today that they have now been accredited as SAP Digital Marketing Service Bureau partners for “their extraordinary digital demand generation excellence.” As a result of this recognition, We-Storytellers is certified to deliver marketing services to SAP’s partner organizations. As DMSB certified agency, We-Storytellers is well positioned to Read More
Twitter announced Wednesday that it would offload MoPub, the mobile ad platform it bought back in 2013, selling the company to mobile game and marketing software maker AppLovin. Twitter paid around $350 million for MoPub back in 2013 and will sell the company for $1.05 billion in cash. MoPub helped Twitter bring in around $188 [&Read More
Designing a landing page with a high conversion rate is quite difficult; however, it’s not impossible. A landing page is not like other web pages, here, we must persuade visitors to take a specific action. The objective of a landing page is to convert the visitors into leads or Read More
Pinterest will roll out new features for brands to promote products and ideas to users, the digital pinboard company said Wednesday, part of an effort to grow online shopping on its site. The features come as social media rivals including Facebook, TikTok and Snap compete for the lucrative e-commerce market Read More
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