LiveRamp has announced that it has expanded its partnership with Snowflake, the Data Cloud Company, to upgrade the capabilities of products built natively on Snowflake and increase data connectivity for operations. next-generation cookie post-marketing in the cloud. By building LiveRamp’s data-enabled solutions using Snowflake’s native application framework, now Read More
Zembra, an emerging data aggregator for the online reputation management industry that addresses the challenges of collecting and monitoring business reviews and comments on social media, has been accepted to participate in the Global Accelerator Program renamed from Newchip. Designed to provide all the skills and tools founders need to Read More
Moloco, a leader in machine learning (ML) and performance advertising, announced a new monetization solution for online and OTT media providers. Moloco’s solution helps content owners increase revenue by creating unique advertising businesses that allow them to serve a wider range of customers than traditional linear TV businesses. Media Read More
Tillo, the award-winning platform that enables innovators to scale redemption and loyalty initiatives using the power of digital gift cards, has announced that Giftcloud, a Groupon’s company and a pioneer in the use of digital rewards campaigns, will use Tillo’s innovative platform as it expands into the US Read More
Semrush, a leading SaaS platform for online visibility management, today announced the acquisition of Traffic Think Tank (TTT), a leading marketing education and premium content syndication community. by and for global leaders in marketing and growth. With over 300 hours of content from more than 90 industry experts, TTT Academy is one Read More
Omnicom Media Group (OMG), the media services division of Omnicom Group Inc., announced the launch of Google Marketing Platform consulting and Google Cloud Platform TRKKN in the Middle East. Founded in Germany in 2008 as Trakken, the Cloud Technology, marketing and analytics consulting firm has become one of the largest Google Read More
HubSpot, Inc., the customer relationship management (CRM) platform for businesses to scale, today announced financial results for the fourth quarter and full year that ended December 31, 2022. Financial highlights: Income The fourth quarter of 2022: Total revenue was $469.7 million, up 27% compared to Q4’21. Subscription revenue was $458.2 million, up 28% from Q4’21. […]Read More
ZoomInfo, the world leader in modern go-to-market software, data and intelligence, today announced that it will integrate GPT technology into its platform. ZoomInfo believes this innovative technology will change the way sales and marketing teams find and connect with their ideal customers, reducing lead time and delivering more effective results Read More
Maximizing sponsorship amounts and increasing visibility should be pressing priorities for brands when creating an event marketing strategy. But responding to the unexpected should also be a priority – maybe even the most important. While every event marketer’s dream is to execute their plan without a hitch, things don’t Read More
Pixability, the leader in contextual targeting, brand relevance, and contextual intelligence for YouTube and other leading connected TV (CTV) platforms, announced that it has closed back in 2022 with the third consecutive year of record sales. Growth was driven by growth in CTV and YouTube capabilities and services, including extensible data Read More
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