Tech company Adnami has hailed new findings by research company Userneeds and OMD Denmark that lays bare the attention-grabbing power of high impact formats, some of which proved to deliver 45 times more attention than standard display ads. The data, collected over a 6 month period across a selected range of advertisers, Read More
It has emerged that several major brands, including Amazon and Nike, have been advertising on various websites that promote misinformation. New research shows how these companies are unknowingly providing financial support for these websites. According to a report from The Guardian, a recent analysis from the Bureau of Investigative Journalism Read More
Oracle Corp announced on Monday a new system that it says will use artificial intelligence to automate key parts of digital marketing campaigns. Once primarily known for its database software, Oracle is competing against firms like Adobe Inc (ADBE.O) and Salesforce.com Inc (CRM.N) to sell cloud-based software Read More
We are a creative and comprehensive Communication agency with a great Digital seal. We enjoy doing successful campaigns with our clients! 1. We think differently. 2. We do a different job. 3. We are different: A. We know how to identify consumer needs and we understand the diversity of industries in the market. Read More
Formerly the Japan office of Leo Burnett, D’Arcy and in partnership with Dentsu. Beacon communications is a media neutral agency that specializes in creating integrated campaigns that move consumers to act. We focus on helping foreign companies build brands in Japan. www.beaconcom.co.jpRead More
Acceleration Partners is the premier global partner marketing agency. By focusing on Better People, Better Processes and Better Performance, our team sets the standard for how brands efficiently grow and refine their marketing partnerships anywhere in the world. www.accelerationpartners.comRead More
The Inside Sales and Tech Marketing Experts! We act as growth partner to fast-growing technology companies, helping them augment their businesses in the most profitable manner. We’ve built a team of highly skilled technology sales and marketing professionals with proven success in a myriad of roles – from Inside Sales Read More
Industry leaders ath Power, Bridjr, Engageware, Intel, JohnRyan, OPTiFi and SLD have joined forces to create a new collective: H2D. An acronym for Human to Digital, the new group’s mission is to drive greater transformational value for brands through their respective areas of expertise, which include humanized engagement, Read More
Salesforce this week announced new Marketing Cloud features designed to help companies build deeper relationships with their customers. Following on the heels of Service Cloud updates, the capabilities focus on personalization, optimization, and improving the relevancy of customer recommendations for products. Research reveals the benefits of tailoring sales outreach to Read More
Reddit continues to refine its ad tools with a new update to its ad creation platform, including bid recommendations, improved editing functionality and enhanced system performance. First off, on bid recommendations – now, when you set up your Reddit ads campaign, the dashboard will display a recommended bid price to ensure Read More
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