Tags : Digital Marketing

Specialized SEO: A New Strategy or an Adaptation for Your Niche?

SEO is a complex field that many businesses don’t manage effectively or even understand fully. Without the ability to implement an effective SEO strategy, you’re wasting precious resources and delivering far too few results in terms of reach. Today, we’ll discuss specialized SEO and whether, in fact, Read More

The Unique Value of Animated Explainer Videos in Marketing

Are you looking for creative ways to introduce your brand to the audience? In this article, I’d like to share one of them – animated explainer videos. These are short animated commercials that communicate a brand or product value in a minute or even less. This type of content performs Read More

Gain the Benefits of Digital Marketing With These Tactics

Everyone talks about the benefits of digital marketing for success and every expert urges firms to add digital marketing to their arsenal of marketing efforts. Yet, you might not feel you’re seeing the benefits of digital marketing in your campaigns. Well, don’t discard digital marketing as a valuable Read More

Facebook Targeting Individuals Who Spread False Information

Individual members now targeted in Facebook’s attack on misleading content. Members face increasing levels of punitive actions for sharing false information Facebook announced a number of measures, including penalization, aimed at individuals who spread false information. This is an escalation of on the part of Facebook in its effort Read More

New Ad Types for LinkedIn Advertisers & More Digital Marketing News

This week, LinkedIn announced event ads and the option to boost organic posts from businesses’ profiles. Plus, everything announced at the Snap Partner Summit. On this week’s episode of Marketing O’Clock, hosts Jess Budde, Mark Saltarelli, and Christine “Shep” Zirnheld tell you everything you need to know about Read More

How to Prevent Your B2B Website From Crashing

Website downtime is scary. New leads can’t get in touch with you. People can’t learn about your products or services. A crashed website can reflect poorly on your entire brand. So how do you avoid your website crashing? While 100% uptime may not be realistic (at least not yet), Read More