Tags : Digital Marketing

SEO Backlink Strategy for Small Businesses

Why does a small business need a backlink strategy? Because the quality of your backlinks demonstrates the kind of neighbourhood you hang out in. A whole load of spammy links tells a very different story from a moderate number of respected, high authority links that are declaring their trust in Read More

Digital Ways to Keep a Good Track of Your Business During Pandemic

Tracking your business has always been an important factor, but amidst the covid pandemic, it has become more crucial. In this era, where traditional businesses have turned into online businesses and everyone’s locked and working from home, it has become challenging for employers to track their employee performance and Read More

3 Efficient Search Engine Optimization Strategies to Employ

There are dozens of different search engine optimization strategies one can employ to efficiently promote his or her website. Of course, three techniques must be understood before examining any others. These tactics have been proven time and time again to provide steadfast results. An individual should take the required time Read More

How the Block Chain Will Influence Digital Advertising and Marketing

BlockChain technology is an emerging field in the digital world that has been gaining attention from both consumers and marketers. The BlockChain essentially provides a way to create a decentralized, more secure network by which data can be transmitted without being intercepted or manipulated. This means that all of your Read More

PPC Advertising: Struggles Faced by Beginners and Old Pros Alike

PPC (pay-per-click) advertising, a name commonly applied to search ads, is a great way to reach prospective buyers when they’re looking for your products or remind customers you’re still around. If you want to own some of the most valuable real estate on the internet that drives traffic, Read More

Link Building 101: Using Google Alerts for Backlinks in 2021

Let’s get this out of the way from the very beginning. No, link building is not dead, and frankly, it might never be. Why? Although it might not play the leading role it did when Google initially launched its Search algorithm, earning hyperlinks or mentions from other relevant websites Read More

Examination of Anchor Text Ratios for SEO

Anchor Text Ratios are considered important by many SEOs for ranking in Google. But is it really something to worry about? There are many ideas about anchor text ratios and what is the best ratio for ranking on Google. Some SEOs have researched millions of search results and discovered common Read More