In 2021, relying on organic traffic is no longer an option. The on-going Google and Facebook updates make it difficult for your website to be discovered without the help of paid advertising. But don’t fret, this guide will help you create the best Facebook ads to solve that issue and Read More
Boosting email engagement is not nearly as complicated as young brands tend to think, especially if you are already familiar with using insights and have previous experience in marketing. By the latter, we primarily imply — communication. Read MoreRead More
Yelp announced updates to their self-serve ad platform this week, further building out their offerings for advertisers. First, Yelp is adding custom location targeting in addition to the existing radius targeting option. Businesses can now assign specific locations for their ads to appear. Read MoreRead More
People don’t pay attention to ads, but who can blame them? In this digital age, there’s more clutter than ever to cut through, and researchers estimate that online users interact with over 10,000 ads on the daily, with some 27% of U.S.-based online users currently running ad blockers. Read More
WordPress released an update to patch an Object Injection Vulnerability rated by the National Vulnerability Database as critical. A WordPress vulnerability rated as critical has been patched. Although the exploit is labeled as critical, one security researcher states that the likelihood of the vulnerability being exploited is remote. The patch Read More
Do you want to know how to optimize your WordPress site to get higher search rankings? WordPress is a powerful platform that offers easy ways for anyone to build a website and manage content without coding expertise. Read MoreRead More
When cookies aren’t available, Google Analytics will soon be able to gather data using machine learning. Google announces several updates that will help provide site owners and advertisers with relevant data when cookies aren’t available. The new privacy-safe tracking methods, which don’t involve Google’s controversial FLoC Read More
As of 2021, things have only gotten better for Instagram. In fact, there are now over one billion users on the social map — 1.074 billion, to be specific. Yes, now more than ever before is the time for you to leverage your business using Instagram marketing to start seeing higher sales, greater Read More
In marketing, there are many tools at your disposal in order to convey a message that resonates with your audience. With technology at its all-time high and innovation second to none, the best tool one could leverage to market to their audience is video. Read MoreRead More
The Facebook Ads platform has been around for nearly a decade now and over that time, it’s gone through a number of iterations. Best practices come and go, new features are constantly being added, and it’s easier than ever to make a simple mistake that could cause your Read More
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