DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today announced the launch of the new DV Attention Lab™ to help advertisers optimize campaign performance using in-depth “attention data” on ad engagement and ad exposure. The newly-formed, one-of-its-kind DV Attention Lab™ features a multidisciplinary team consisting of Read More
iHeartMedia today debuted iHeartLand, a state-of-the-art, always-on entertainment space where music and gaming collide. Built using Fortnite’s Creative toolset, iHeartLand combines compelling gameplay with a persistent cadence of entertaining events, programming, and one-of-a-kind fan experiences. Fans can check out iHeartLand and the all-new State Farm Park now in Fortnite Read More
Site Impact joins forces with Mendez Media Marketing & Databyrd software, to become one of the country’s leading multi-channel digital marketing solutions. Site Impact, a leading multi-channel solutions company, announces the acquisition of California-based digital media marketing agency, Mendez Media Marketing, Inc. and sister software company, Databyrd. This is Read More
Dynata, the world’s largest first-party data platform for insights, activation, and measurement, today expanded its partnership with Google as a third-party brand-lift measurement provider approved to include YouTube as part of a cross-media study. Brands and agencies now can leverage Dynata’s advertising solutions to measure advertising effectiveness, optimize Read More
Nexstar Digital, the digital division of Nexstar Media Inc., a wholly owned subsidiary of Nexstar Media Group, Inc., and Teads, the global media platform, announced today a new exclusive partnership to deliver Teads’ flagship ad format – inRead advertising technology – to Nexstar Digital’s 125 websites and 239 mobile apps. This exciting new Read More
ActionIQ, the leader in customer experience (CX) solutions, today announced that it won the 2022 Digiday Media Award in the Best First-Party Data Strategy category. AIQ was selected for its work helping a global media company deliver personalized customer experiences across all its brands as it shifted from advertising to subscription Read More
Learn how to develop a social media plan, and use our free template to create a social media marketing strategy for your business.Read More
Ops is AdMonsters’ annual conference where digital strategists and media leaders come together to beckon change. Every session at Ops is designed to help you think forward and work smarter. Ops is the industry town hall where everyone gets to have a say. Agencies, Publishers, Brands, and Technology Providers come Read More
AMP Agency, a full-service digital marketing agency, has acquired Genome, an award-winning digital innovation, transformation, and product development company. The addition of the Genome will further AMP Agency’s strategy to advance technology-enabled innovation and grow internationally. Genome CEO Matt Fitz-Henry will serve as senior vice president of technology for Read More
Aktify Inc., a conversational collective intelligence (CI) platform for enterprise businesses, recently won the Canopus Vega Digital Award for Marketing. Read MoreRead More
© 2023, The Martech.info . All rights reserved