Paragon DCX, the 300-people-strong agency and consulting arm of Paragon Group, has announced it has merged its ORM and Parkhouse brands to deliver new digital transformation and marketing capabilities that will drive even more memorable customer experiences and even greater business impact for clients around the world. The re-launched DCX Read More
iHeartMedia today debuted iHeartLand, a state-of-the-art, always-on entertainment space where music and gaming collide. Built using Fortnite’s Creative toolset, iHeartLand combines compelling gameplay with a persistent cadence of entertaining events, programming, and one-of-a-kind fan experiences. Fans can check out iHeartLand and the all-new State Farm Park now in Fortnite Read More
Pivotree Inc., a leading provider of frictionless commerce solutions, announced today a new partnership with Spryker, a leading digital commerce platform for B2B, B2C, Enterprise Marketplaces, and Unified Commerce. This partnership unshackles B2B customers from burdensome, monolithic systems, technology debt, and cost constraints. The transformation to Spryker’Read More
Ogilvy Africa has unveiled FEED 2.0 for brands and businesses in Africa. It represents the latest in its stable, innovative digital products designed to provide data insights and tailored solutions to solve real challenges for businesses and consumers. Originally launched in 2020, FEED 2.0 is the latest upgrade that offers real-time social intelligence Read More
Today, almost every company is a digital company. On average, a fifth of enterprise revenues come from digital products and services, according to new research by The Economist. This figure is forecast to double within a year and accelerate strongly beyond that. Rising competition, customer expectations, and social responsibility have Read More
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