Tags : eCommerce

Merkle and Shopify Partner to Provide Comprehensive CX, Identity, and Loyalty Solutions for Enterprise Commerce

Merkle, a global transformation consultancy known for its digital commerce expertise, has announced a strategic partnership with Shopify, a leading global commerce company, to accelerate growth and modernize commerce platforms for large enterprises and B2B clients. This collaboration combines both companies’ capabilities to create a connected, AI-enabled commerce experience Read More

Havas Acquires Tidart to Boost Digital Performance Capabilities in Spain

This acquisition strengthens Havas’ position as a global leader in performance and e-commerce and supports the Group’s broader expansion strategy in Spain, one of its key markets. It enhances the capabilities and geographic reach of Havas Market, the e-commerce arm of Havas Media Network, enabling the company to deliver Read More

2023 SEO Predictions: How ChatGPT is Changing the Game

As we move into 2023, ChatGPT is ubiquitous and big questions are being raised about the impact of ChatGPT and AI in general on our lives. Marketing professionals have their own questions, and those in the SEO and content space who are on the front lines will be impacted for the Read More

How can SMBs grow with the right ecommerce marketing strategies?

Small businesses (SMEs) need e-commerce marketing services to focus on niche markets. Offering products at the right prices to new and existing customers will help your business stand out from the competition and attract more customers. When it comes to promoting SME businesses online, businesses need to focus on the Read More

How Apple’s privacy changes force social media marketing to evolve?

Direct-to-consumer companies are now beginning to understand the risks associated with Apple’s privacy policy changes after previously relying largely on Facebook (now Meta) as a means to target and advertise via social media. Numerous firms have been compelled to discover alternative routes to their desired clientele as a result Read More

How to run a successful B2B marketing campaign

A business-to-business (B2B) marketing campaign can be a dependable way to increase your market’s visibility and control. Especially in light of the growth of B2B e-commerce and the heightened rivalry in the sector, online marketing campaigns are now an essential component of corporate strategy. But planning and Read More

Digital marketing strategies that will boost your e-commerce business

The e-commerce industry is booming. By 2040, 95% of purchases will be made online, according to experts. Additionally, it is anticipated that e-commerce sales would increase by 15% annually and take over the retail business. The level of competition increases as the e-commerce sector expands. If you’re in charge of an online Read More

Nine Essentials for a Successful eCommerce Business

Nothing can replace that feeling of those first sales on your new e-commerce website. This is true whether you’re a new business or an established company that is just starting out with online sales. However, this is frequently where you find out whether or not each component of your Read More

Dallas eCommerce Summit

The Dallas eCommerce Summit is a boutique professional networking and educational event. It’s a one-day live, in-person gathering of local eCommerce experts and decision-makers across retailers, brands, merchants, and solutions providers in the Texas area. The program is designed for high-impact impressions, sharing ideas, education, and networking. The day Read More

Top 5 SEO Tips For Software Companies

Software companies form an integral part of the eCommerce world. While most other sorts of businesses can have physical locations, most software firms operate entirely online. As a result, the owners of these businesses are under pressure to improve their internet presence. There are several methods for enhancing an online Read More