Today Validity, the leading provider of data quality and email marketing success solutions, announced it has acquired MailCharts, a platform that powers data-driven campaign planning for eCommerce marketing teams. The addition of MailCharts to the Validity product portfolio empowers email marketers to launch more creative and further optimized campaigns that Read More
Email marketing is a great way to get your message sent directly to your specific audience. With a targeted list and a cohesive strategy you can help nurture the leads into becoming buyers. Join me today as I discuss some strategies that have worked well for my clients.Read More
Email marketing automation is basically sending out email campaigns automatically based on triggers (or automation workflows), categories, segments and schedules you create and set.Read More
This video covers at a high level the question “what is email marketing” and helps you determine next steps for your business. If you’re looking to segment your audience, increase conversions from all digital marketing channels, and further qualify leads, then you need to take a look into email Read More
One of the most effective ways to get your message out there. You don’t have to be on ALL platforms. You just have to be on the platforms where your target audience is. One of the best ways is to get videos up online where people are searching. With Read More
What is a Segment? Email Marketing Basics with Flowium. Flowium’s Technology Director, Angel, gives you a run-down on list segmentation in this video. A segment is a dynamic group of contacts that meet a set of conditions. You’ll learn how to set conditions, exclusions and create powerful segments Read More
As you draft your next email marketing campaign, remember to put the needs of your audience first. It’s a common thing to hear many experts say, “there is no secret about email marketing.” But strategies or email marketing ideas could be the turning point of any business if implemented Read More
In this video, you’ll learn a few strategies to improve your ability to reach the inbox if your emails are going to spam.Read More
Want to start sending regular updates to your LinkedIn following? Are you wondering if LinkedIn newsletters would work for your business? Learn why you should explore LinkedIn newsletters including the pros and cons, what you can publish, and how to get them to convert. Read More
It’s never been easier to start a business, but never harder to grow a sustainable, profitable one. If you want to reach your customers directly, you can blast out messages and cross your fingers, or lean on expensive “solutions” that make promises they can’t keep. You might find Read More
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