Despite what many will tell you, email marketing strategies are still likely the best and most cost-effective way to reach your target audience and generate leads and sales for your business. The best Email marketers continually test their subject lines and copy to achieve maximum engagement and high conversions.Read More
Are you not seeing the results you want from your email marketing campaigns? Do you repeatedly have low open rates for your emails? This video is a great fit for beginners just getting started and intermediate marketers tired of sending emails that don’t get opened, don’t get clicked Read More
Deciding which channels to use and for what purposes is critical to every business strategy regardless of whether you’re a marketer in a B2B or B2C. Get it wrong and you could spend a lot time and money trying to chase a market that isn’t the Read More
It may be too dramatic to say newsletters are taking the newspaper industry by storm, but they are certainly a freshening breeze for readers and advertisers and publishers’ revenues. Across the country, in large newspaper groups and small local publications, newsletters have evolved into a new method to package and Read More
Creating and managing emails is one of the biggest responsibilities in any marketing strategy. On average, every $1 spent on an email marketing strategy can return up to $38! It can also take up more time than you might want. In this video we’ll explore tools to help you automate your Read More
If 2022 is the year for launching or going all-in on your ecommerce business, welcome to the family. Global ecommerce retail sales have doubled in 3 years from $2.9 billion in 2018 to $4.8 billion in 2021. As a result, ecommerce has become the premier space for innovative brands to start and grow their reach—that [&Read More
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