Back when we found out about iOS 14, there were a lot of question marks as to when it would be enforced, what it would mean for your Facebook campaigns, and how you could prepare. Now that iOS 14 is in full swing, many questions have been answered—but still more arise. Read More
Individual members now targeted in Facebook’s attack on misleading content. Members face increasing levels of punitive actions for sharing false information Facebook announced a number of measures, including penalization, aimed at individuals who spread false information. This is an escalation of on the part of Facebook in its effort Read More
Users can manage multi-channel paid campaigns and organic social all from Microsoft’s new tool. Here’s what you need to know! Last month at Microsoft Advertising Elevate, Microsoft teased a soon-to-be-released hub that would enable advertisers to set up multi-channel campaigns, including the ability to launch and manage paid Read More
Facebook and Instagram begins letting users hide their public like counts on all posts. Facebook and Instagram users can now prevent others from seeing how many likes they receive on posts. As of today, users will have the option to hide like counts on their own posts, as well as Read More
Whether you have one dollar or thousands of dollars to spend per day on your Facebook ads, keeping costs low by serving great ads is the name of the game. But what you think is a great ad may not actually be the greatest ad. With A/B testing, you Read More
In 2021, relying on organic traffic is no longer an option. The on-going Google and Facebook updates make it difficult for your website to be discovered without the help of paid advertising. But don’t fret, this guide will help you create the best Facebook ads to solve that issue and Read More
The Facebook Ads platform has been around for nearly a decade now and over that time, it’s gone through a number of iterations. Best practices come and go, new features are constantly being added, and it’s easier than ever to make a simple mistake that could cause your Read More
Facebook Messenger and Instagram DMs is getting updated with a number of expressive new features. New features are rolling out to Facebook Messenger and Instagram DMs that allow users to be more expressive in how they communicate. The updates range from cosmetic enhancements like new themes, to the ability to Read More
Facebook launches Neighborhood, a Nextdoor-like tool that helps locals connect with each other. Facebook rolls out Neighborhoods, a new feature within the main app that offers many capabilities similar to Nextdoor. Available first in Canada, and coming soon to the US, Neighborhoods is an app within an app that gives Read More
With nearly 3 billion active users, Facebook’s reach is undeniable. As a business owner, you can use Facebook as a part of an effective social media marketing strategy — but did you know that you can set up your own Facebook Business Page? If you aren’t already utilizing this powerful Read More
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