Viral Nation, the global influencer marketing and technology pioneer, today announced that it has acquired MediaKits, the easiest way for creators to share their analytics. Viral Nation will integrate MediaKits’ data-aggregation abilities with its tech platform to help artists, influencers, athletes, and creators better understand and reach their audiences. Founded Read More
What is influencer marketing? At a fundamental level, influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers – individuals who have a dedicated social following and are viewed as experts within their niche. Influencer marketing works because of the high amount of trust Read More
Pattern, the category leader for global eCommerce acceleration, today announced its acquisition of Current – a leading influencer marketing platform. The move will bolster the technology powering Pattern’s eCommerce acceleration platform, helping brands drive category-leading traffic and conversion for product listings on D2C websites, global marketplaces, and other digital Read More
Influencer marketing as a concept is something that engages the audience as well as influences them at the same time! As a result, it has been emerging from its unappreciated shell swiftly. Additionally, it has emerged as a key tactic that will influence the market, influencing how companies use influencer Read More
The company has grown its customer base by more than 300% in the past 12 months to help earn its title as the best in the industry As a result of Captiv8’s consistent growth and continued commitment to advancing its data science technology, the company earned gold and the number one Read More
Hasbro picked up a total of five awards at the annual Influencer Marketing Awards, now in its 4th year. The company took home the Gold Award for both the Best Multi-Channel Campaign category and the Best Family and Parenting Campaign category for Nerf’s Upload campaign, which sought to establish Read More
Artificial intelligence is an advertiser’s best friend. Why? AI offers media buying efficiency, opportunity to test and learn, and automated optimizations. Learn the various applications and benefits of artificial intelligence for advertising with Coegi’s Director of Data & Technology, Jake Amann. Also learn what mistakes to avoid and Read More
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