Viral Nation, the global influencer marketing and technology pioneer, today announced that it has acquired MediaKits, the easiest way for creators to share their analytics. Viral Nation will integrate MediaKits’ data-aggregation abilities with its tech platform to help artists, influencers, athletes, and creators better understand and reach their audiences. Founded Read More
Relying on marketing strategies you are familiar with can be reassuring and reliable. You are almost certain that your campaign will be successful and show the higher-ups its worth. However, customers are king when it comes to marketing. They are influenced by new marketing strategies and trends by their diminishing Read More
What is influencer marketing? At a fundamental level, influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers – individuals who have a dedicated social following and are viewed as experts within their niche. Influencer marketing works because of the high amount of trust Read More
iHeartMedia today debuted iHeartLand, a state-of-the-art, always-on entertainment space where music and gaming collide. Built using Fortnite’s Creative toolset, iHeartLand combines compelling gameplay with a persistent cadence of entertaining events, programming, and one-of-a-kind fan experiences. Fans can check out iHeartLand and the all-new State Farm Park now in Fortnite Read More
According to conventional marketing knowledge, if a company advertises its goods and services, customers would swarm to its doors. But raising awareness of a company’s offerings isn’t always enough, as any marketer will quickly discover. Gaining visibility and spreading your brand identity are frequently just the first steps Read More
Pattern, the category leader for global eCommerce acceleration, today announced its acquisition of Current – a leading influencer marketing platform. The move will bolster the technology powering Pattern’s eCommerce acceleration platform, helping brands drive category-leading traffic and conversion for product listings on D2C websites, global marketplaces, and other digital Read More
The video game industry is worth billions of dollars and is expanding quickly. To successfully design and release a video game is a common dream. However, it becomes quite difficult for any new company to enter the market and establish their reputation when there are several large sharks present. Your Read More
Rakuten Advertising is partnering with leading influencer marketing platform, Mavrck, to expand its influencer marketing services and create holistic program oversight, optimization, and measurement for its affiliate advertisers. This partnership will seamlessly incorporate influencer marketing into Rakuten Advertising’s managed affiliate campaign strategies and positions Rakuten Advertising to introduce a Read More
Influencer marketing is the fastest way to accelerate your brand on social media. It’s the best way to reach new audiences, build brand awareness, and work with collaborators who can create beautiful content and make sales for you. Influencer partnerships build on themselves, constantly searching the web for people Read More
Influencer marketing as a concept is something that engages the audience as well as influences them at the same time! As a result, it has been emerging from its unappreciated shell swiftly. Additionally, it has emerged as a key tactic that will influence the market, influencing how companies use influencer Read More
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