Tags : Influencer

Viral Nation Acquires Influencer Analytics Company MediaKits

Viral Nation, the global influencer marketing and technology pioneer, today announced that it has acquired MediaKits, the easiest way for creators to share their analytics. Viral Nation will integrate MediaKits’ data-aggregation abilities with its tech platform to help artists, influencers, athletes, and creators better understand and reach their audiences. Founded Read More

Benefits of Influencer Marketing for Brands in 2022

What is influencer marketing?  At a fundamental level, influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers – individuals who have a dedicated social following and are viewed as experts within their niche. Influencer marketing works because of the high amount of trust Read More

Rakuten Advertising Expands Influencer Management Capabilities with Mavrck Partnership

Rakuten Advertising is partnering with leading influencer marketing platform, Mavrck, to expand its influencer marketing services and create holistic program oversight, optimization, and measurement for its affiliate advertisers. This partnership will seamlessly incorporate influencer marketing into Rakuten Advertising’s managed affiliate campaign strategies and positions Rakuten Advertising to introduce a Read More

5 ways to build influencer marketing success

Influencer marketing is the fastest way to accelerate your brand on social media. It’s the best way to reach new audiences, build brand awareness, and work with collaborators who can create beautiful content and make sales for you. Influencer partnerships build on themselves, constantly searching the web for people Read More

Hasbro wins five Influencer Marketing Awards

Hasbro picked up a total of five awards at the annual Influencer Marketing Awards, now in its 4th year. The company took home the Gold Award for both the Best Multi-Channel Campaign category and the Best Family and Parenting Campaign category for Nerf’s Upload campaign, which sought to establish Read More

11 Tools to Help You Find Influencers Online

Are you ready to find influencers online? In this video, John Lincoln will provide you with 11 tools to help you find influencers that will fit your company’s vision and objectives. 11 Tools for Influencer Marketing 1. Buzzsumo – social listening platform 2. Traackr – manage campaigns and track performance  3. Keyhole – measure hashtags […]Read More

Vericast Expands Technologically Advanced Influencer Marketing Solution

Vericast today announced the expansion of its best-in-class influencer and paid social marketing solution to include TikTok, the world’s fastest-growing video platform. Following a year of nearly 40% growth and success among clients in the consumer packaged goods vertical, the solution is available now to Vericast’s retail and restaurant Read More