Viral Nation, the global influencer marketing and technology pioneer, today announced that it has acquired MediaKits, the easiest way for creators to share their analytics. Viral Nation will integrate MediaKits’ data-aggregation abilities with its tech platform to help artists, influencers, athletes, and creators better understand and reach their audiences. Founded Read More
What is influencer marketing? At a fundamental level, influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers – individuals who have a dedicated social following and are viewed as experts within their niche. Influencer marketing works because of the high amount of trust Read More
iHeartMedia today debuted iHeartLand, a state-of-the-art, always-on entertainment space where music and gaming collide. Built using Fortnite’s Creative toolset, iHeartLand combines compelling gameplay with a persistent cadence of entertaining events, programming, and one-of-a-kind fan experiences. Fans can check out iHeartLand and the all-new State Farm Park now in Fortnite Read More
According to conventional marketing knowledge, if a company advertises its goods and services, customers would swarm to its doors. But raising awareness of a company’s offerings isn’t always enough, as any marketer will quickly discover. Gaining visibility and spreading your brand identity are frequently just the first steps Read More
Pattern, the category leader for global eCommerce acceleration, today announced its acquisition of Current – a leading influencer marketing platform. The move will bolster the technology powering Pattern’s eCommerce acceleration platform, helping brands drive category-leading traffic and conversion for product listings on D2C websites, global marketplaces, and other digital Read More
Influencer marketing as a concept is something that engages the audience as well as influences them at the same time! As a result, it has been emerging from its unappreciated shell swiftly. Additionally, it has emerged as a key tactic that will influence the market, influencing how companies use influencer Read More
Marketing is an art. Modern marketing, of course, includes scientific components. Data and analytics are important. Technical instruments are widely used. People must, however, develop strategies, implement tactics, and select the tools with which to do so in the end. This, along with the fact that customer mood is constantly Read More
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