Lob, the leading direct mail automation platform, today announced the launch of the company’s flagship product, delivering the marketing industry’s first-ever end-to-end direct mail automation platform to enable intelligent mail and transform the antiquated process for marketers. With this platform, Lob is building upon past successes with their Read More
In the shifting privacy landscape of digital marketing, insights from customer data play an increasingly critical role in marketing strategy. Looker has launched Blocks and Actions tailored to these changing needs in the last year. Come learn how Looker helps marketers adapt to a cookieless world.Read More
Harnessing the scale of TikTok without sacrificing brand suitability might be intimidating to marketers new to the platform. How can you tap into a highly engaged user base while ensuring the content is relevant to and safe for your brand? New brand suitability solutions ensure you can safely scale your Read More
Selligent Marketing Cloud (Selligent), the intelligent omnichannel marketing automation platform and CM Group brand, today announced the launch of Smart Subject, an AI-based individual subject line optimization capability that improves campaign performance and reduces manual labor of subject line creation for marketers. Smart Subject, along with a series of other Read More
What is Field Marketing? Professional marketers that use product demos, promote things, distribute samples, make sales, and collect consumer feedback work in field marketing. This type of marketing job is known as experience marketing or event marketing. However, this is a B2C perspective. Field marketers in the B2B Read More
The only social media conference of its kind! Focused on using social media to “shake up” your brand, sales and employee and customer engagement. This conference features breakthrough thinking and real connections with marketers across corporate America. With a speaking faculty featuring carefully curated speakers and attendees composed of social Read More
If you’ve heard the phrase “omnichannel marketing” and wondered what it means, take some time to watch this video. Jess from the WebFX Marketing team explains the basics of an omnichannel strategy and why so many marketers love this approach. Omnichannel marketing uses multiple online channels to reach your Read More
In 2022, Product Marketing Summit will assemble the largest gathering of product marketers from the world’s largest companies and most exciting startups in Toronto to share Product Marketing success stories, experiences, and challenges of those positioned at the intersection of product, marketing & sales. Read MoreRead More
Running an eCommerce business? How many apps have you added to your site to improve customer experience? A handful, you say? Maybe not enough? It’s easy to keep adding new apps geared toward improving your customer’s user experience, increasing sales, etc. But with so many bells and whistles, Read More
Musk plans to triple Twitter’s audience, Google contradicts itself, and LinkedIn has some great advice for marketers. Here’s what happened this week in digital marketing: LinkedIn Changes How It Ranks Content Google Blocked 3.4 Billion Ads in 2021 Musk Plans to Almost Triple Twitter’s DAU by 2025 Study Highlights Best Read More
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