Lob is the leader in direct mail automation, enabling marketers and mail operations teams to drive dramatic increases in campaign ROI. They partnered with Comperemedia, the world’s leading marketing intelligence research firm, to bring to you insights on the state of direct mail marketing. They surveyed 150+ enterprise marketing leaders Read More
What’s the difference between B2B and B2C marketing? Understanding which marketing style is better for your business AND your audience will make all the difference in your sales.Read More
What exactly is the metaverse? Is it a real digital universe? Our expert panelists each shared their unique perspectives. A blockchain-based ledger of transactions empowering decentralized economies. An interface that sits on top of the internet gives us a new lens to blend digital and physical worlds Democratic communities of Read More
Learn exactly what search engine optimization is and how nonprofit marketers can use it to boost their website engagement in this free webinar taught by SEO expert Ashley Brannan, Sr. Digital Specialist at Community Boost. Community Boost is a digital marketing agency empowering social ventures changing the world.Read More
Mediatool saves marketers time by bringing together all your plans and actuals into one cloud-based media tool hub. With the extra time you save, you give yourself the chance to gain a new perspective on your marketing strategy. Understand what works, spot opportunities for improvements, and make better decisions to Read More
Subscribers expect personalized emails that speak to their individual preferences with every new message. But for marketers, delivering on the promise of perfectly planned emails can feel impossible. Personalization allows you to create specific messages at each stage of the customer journey that speaks to your audience, increase engagement, and Read More
Buyers don’t limit their research to quarterly cycles so why do tech marketers often focus on quarterly campaigns? If the average sales cycle for your solution is 6 months or more, shouldn’t you be in front of your prospects throughout the buyer’s journey? While it certainly makes sense Read More
Marketing shifts like Apple’s Mail Privacy Protection have changed the meaning of open rates. Now many marketers are left wondering which email marketing KPIs truly offer insight – and which metrics may need to be reconsidered. Read MoreRead More
Looking to improve your content performance? Know SEO could help but not sure where to start? Then, this webinar is for you. Join Conductor Lindsay Boyajian Hagan as she covers all things SEO just for content marketers. You’ll learn all SEO best practices to supercharge your content and leave Read More
Who are the world’s best communicators and marketers, and what can you learn from them? Since 2011, the Gartner Communications Awards have been leading recognition for communications initiatives around the world. This year, these awards will extend to include cutting-edge approaches from marketing teams. Covering eight categories, the aim is Read More
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