Today, Crux announced it has been recognized as a leader in the inaugural Modern Marketing Data Stack Report: Your Technology Guide to Unifying, Analyzing, and Activating the Data that Powers Amazing Customer Experiences executed and launched by Snowflake, the Data Cloud company. Snowflake’s data-backed report identifies the best solutions Read More
Today Domo announced it was named to the Q3 2022 Constellation ShortList™ for Cloud-Based Business Intelligence and Analytics Platforms for the seventh consecutive year. In addition, the company was named to the Q3 2022 ShortList for Marketing Analytics Solutions for the eighth consecutive year. Organizations must reconsider how they balance business models, Read More
The blocking of third-party tracking cookies in the Chrome browser has been postponed until the second half of 2024, according to Google. The business originally intended to ban third-party cookies from its browser by 2022; however, this goal was then postponed to 2023. The current date for Chrome’s cookie ban is 2024. What Read More
Do you want to transform marketing analytics for your organization? Introducing the Marketing Analytics series, where practitioners learn about Google Cloud and its marketing analytics solutions. Throughout the series, we will demonstrate the added business value of Google Cloud marketing analytics with use cases. In this first episode, Bukola discusses Read More
Artificial intelligence (AI) technologies are being used in marketing to make automated judgments based on data gathering, data analysis, and further observations of audience or economic trends that may have an impact on marketing activities. When speed is crucial in marketing campaigns, AI is frequently used. To ensure optimum efficiency, Read More
Why the real challenge is not the selling, but the buying. And what marketing can do. Traditional B2B technology marketing makes it harder to sell and buy. Best-in-class organizations acknowledge the shift to digital in their GoToMarket. In the future, suppliers will face a desire for a “Rep-free” buying Read More
Where digital analysts and marketing professionals master marketing data to create an impact! Marketing Analytics Summit is the best vendor-neutral event in digital analytics – it can’t be beaten for learning across a broad range of perspectives, industries, and technologies. Read MoreRead More
As it seeks new ways to help businesses capitalize on its ad and recruitment tools, and maximize performance across its platform, LinkedIn has announced that it’s acquiring Israel-based marketing analytics company Oribi to boost its marketing solutions offering. Read MoreRead More
BuzzGuru, the influencer marketing analytics and competitive intelligence platform, expands the platform’s capabilities with a new tool for discovering influencers on Instagram, evaluating their accounts, and analyzing their audiences. Read MoreRead More
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