Tags : marketing analytics

Crux Recognized as a Leader in Snowflake’s Modern Marketing Data Stack

Today, Crux announced it has been recognized as a leader in the inaugural Modern Marketing Data Stack Report: Your Technology Guide to Unifying, Analyzing, and Activating the Data that Powers Amazing Customer Experiences executed and launched by Snowflake, the Data Cloud company. Snowflake’s data-backed report identifies the best solutions Read More

Domo Named to the Constellation ShortLists™ for Cloud-Based BI and Analytics Platforms and Marketing Analytics Solutions

Today Domo announced it was named to the Q3 2022 Constellation ShortList™ for Cloud-Based Business Intelligence and Analytics Platforms for the seventh consecutive year. In addition, the company was named to the Q3 2022 ShortList for Marketing Analytics Solutions for the eighth consecutive year. Organizations must reconsider how they balance business models, Read More

Google now delays blocking 3rd-party cookies in Chrome to late 2024

The blocking of third-party tracking cookies in the Chrome browser has been postponed until the second half of 2024, according to Google. The business originally intended to ban third-party cookies from its browser by 2022; however, this goal was then postponed to 2023. The current date for Chrome’s cookie ban is 2024. What Read More

Marketing analytics with Google Cloud

Do you want to transform marketing analytics for your organization? Introducing the Marketing Analytics series, where practitioners learn about Google Cloud and its marketing analytics solutions. Throughout the series, we will demonstrate the added business value of Google Cloud marketing analytics with use cases. In this first episode, Bukola discusses Read More

Engaging With Increasingly Larger and Fragmented Buying Centers

Why the real challenge is not the selling, but the buying. And what marketing can do. Traditional B2B technology marketing makes it harder to sell and buy. Best-in-class organizations acknowledge the shift to digital in their GoToMarket. In the future, suppliers will face a desire for a “Rep-free” buying Read More

Marketing Analytics Summit

Where digital analysts and marketing professionals master marketing data to create an impact! Marketing Analytics Summit is the best vendor-neutral event in digital analytics – it can’t be beaten for learning across a broad range of perspectives, industries, and technologies. Read MoreRead More