Today, Intuit Mailchimp, the email marketing and automation platform launched its new creative brand campaign, “Guess Less, Sell More,” which uses playful, slightly strange visuals and assets to help illuminate how easy it is for small to mid-sized businesses to “take the guesswork” out of their marketing strategy. Mailchimp’s Read More
When we consider the typical issues that organisations encounter, we are aware that generating leads and maintaining client engagement are still top priorities. Businesses struggle to exploit the massive amounts of data being generated in addition to these objectives. By putting data to work and optimising our procedures, marketing automation Read More
It seems that marketing automation technology is on the rise. It is time to back off? Or should we stay involved in our marketing strategies? Dive in to learn more about marketing automation technology’s advantages and disadvantages, why the human touch remains indispensable, and tips on combining the two.Read More
Selligent Marketing Cloud (Selligent), the intelligent omnichannel marketing automation platform and CM Group brand, today announced the launch of Smart Subject, an AI-based individual subject line optimization capability that improves campaign performance and reduces manual labor of subject line creation for marketers. Smart Subject, along with a series of other Read More
Agency Revolution, a leading provider of digital marketing solutions for independent insurance agents, today announced a partnership with Auto-Owners Insurance. This partnership enables the carrier’s more than 6,300 agencies to receive a discount on Agency Revolution’s marketing automation platform, Fuse™. In the hyper-competitive insurance market, it’s more critical Read More
Marketing automation. Everyone knows it exists, but not everybody is using it to its full potential. And some just missed it altogether. We have taken steps to change this and make it available to everyone.Read More
Digital Pi, a Merkle company and global team of strategic marketing automation consultants, is now offering Bizible expert consulting services to help companies better understand the impact their marketing efforts have on revenue. Bizible is a powerful B2B marketing attribution tool that integrates with marketing automation platforms, such as Read More
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