“Good communication informs audiences,” says Dean Vitte, Director of Advisory at Gartner. “Great communications changes behaviors among key audiences in ways that truly lead to strategic health, growth and, of course, commercial results for the organization.” In this conversation between Vitte and Jay Wilson, VP Analyst at Gartner, the pair Read More
Bridgepoint has acquired a majority stake in fast-growing Inspired Thinking Group (Team ITG) from previous shareholder Equistone Partners Europe (Equistone) for an undisclosed sum. Bridgepoint’s investment will support the existing management team to deliver the next phase of Team ITG’s development internationally, focused on U.S. growth with Read More
Chief marketing officers (CMOs) struggle to find the right approach to proving the value of marketing and improving its effectiveness. A CMO does not need to know the how, but you do need to know the what when it comes to the relevant options, their benefits and limitations. This complimentary Read More
Television isn’t what it used to be, leaving many marketers to question the effectiveness of video marketing in general, and particularly for B2B. Jerome Langford, midweight copywriter at Admind, considers the trends and the challenges and concludes that there’s still opportunity to be found in video marketing Read More
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