In a remarkable fusion of legal marketing and space exploration, ADSQUIRE, recognized as a leading force in the legal marketing industry, has achieved a historic first by launching its brand into outer space. This unprecedented venture marks a defining moment not just for ADSQUIRE, but for the entire legal marketing Read More
Madison Logic, the leading global digital Account-Based Marketing (ABM) activation platform, today announced a new integration with Convertr, the global Lead Management Operating System, to streamline lead management workflows and increase transparency in ABM. Through an API integration, marketers will be able to accelerate time to market, gain a unified Read More
ActiveCampaign, a leading marketing automation platform, today introduced Active Intelligence, a new user experience that deeply integrates AI across every part of the platform to make marketing faster, smarter, and more intuitive. From automations to a conversational workspace, autonomous agents, and performance insights Active Intelligence is the system-wide intelligence engine Read More
In a significant recapitalization highlighting the growing convergence of marketing technology and AI (artificial intelligence), Springbot announced that it has relaunched as a unified marketing and sales enablement platform after 12 years in the e-commerce automation space. The company, which originated in Atlanta but recently relocated its corporate headquarters to Charleston, Read More
AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, has announced a new integration of AppsFlyer Audiences with NAVER. The integration enhances audience targeting on NAVER, maximizing the impact of marketing campaigns by targeting AppsFlyer’s predefined audience segments for improved precision. This integration enables advertisers to build Read More
GrowthLoop, a pioneer in AI-driven marketing innovation, today introduced its Compound Marketing Engine, an enterprise platform powered by agentic AI on the data cloud, designed to accelerate the marketing cycle and drive compound growth. Leveraging agentic AI and built natively on a company’s data cloud, GrowthLoop enables marketers to Read More
Over the course of two days and across three stages, we’ve curated an immersive experience to delve into the latest trends in MarTech, catering to both B2C and B2B verticals. Our thematic tracks encompass customer experience, data, analytics & insights, sales enablement, and demand generation. Join us Read More
If you think your advertising strategy can use the boost, you’re not alone. Many businesses struggle to create an effective advertising plan that gets results. In this blog post, we will discuss eight ways to improve your advertising strategy and get better results from your campaigns. We’ll cover Read More
MarTech has become a standard part of our vocabulary. In fact, according to Google, it is searched more than 10,000 times per month in the United States alone. But when it comes to MarTech and Marketing Technology, the terms can mean a lot. Let’s take a look at what MarTech Read More
Digitalization has brought about a revolution in marketing. As a useful source of customer, competitor, and market data, the Internet is now essential for finding products and enabling sales. Online advertising technology tools are frequently and extensively used to improve sales and marketing campaigns as well as other strategic activities. Read More
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