Tags : marketing strategies

Springbot Relaunches as Full Stack Marketing and Sales Platform, Moves Headquarters to Charleston, SC

In a significant recapitalization highlighting the growing convergence of marketing technology and AI (artificial intelligence), Springbot announced that it has relaunched as a unified marketing and sales enablement platform after 12 years in the e-commerce automation space. The company, which originated in Atlanta but recently relocated its corporate headquarters to Charleston, Read More

The MarTech Summit Asia

Over the course of two days and across three stages, we’ve curated an immersive experience to delve into the latest trends in MarTech, catering to both B2C and B2B verticals. Our thematic tracks encompass customer experience, data, analytics & insights, sales enablement, and demand generation. Join us Read More

Publicis Groupe Launches PX End-To-End Content Platform, Powered by Adobe’s Content Supply Chain Solution

Publicis Groupe announces PX, a comprehensive production service dedicated to accelerating the production, performance and personalization of multi-channel content. Data-driven, dynamic delivery, and powered by the largest network of modular studios, PX is designed to deliver compelling customization at scale. As marketers report that demand for content has doubled in Read More

How to boost your advertising strategy, 8 useful ideas

If you think your advertising strategy can use the boost, you’re not alone. Many businesses struggle to create an effective advertising plan that gets results. In this blog post, we will discuss eight ways to improve your advertising strategy and get better results from your campaigns. We’ll cover Read More

Shopify & Bridgeline to Offer New Prescriptive Marketing Dashboard

Bridgeline Digital, Inc., a cloud-primarily based totally advertising era software program provider, introduced that its prescriptive advertising dashboard, eCommerce360, is now to be had in the app save at the Shopify platform. Shopify has partnered with Bridgeline to energy analytics and prescribe new sales techniques for his or her base Read More