How can marketing leaders differentiate their digital experiences from competitors? How do you avoid major gaps in your marketing strategy? How do you measure the health of your brand? These topics stood out at the recent Gartner Marketing Symposium/Xpo. This complimentary marketing panel discussion brings together three Gartner experts Read More
Khoros, an award-winning leader in digital-first customer engagement software and services, today announced it has partnered with EveryoneSocial, the leading employee advocacy platform. The partnership combines the power of Khoros’s social media management solution (including content management, publishing, social listening, and governance) with tools in EveryoneSocial that help brands Read More
Retargeting is an essential part of any mobile marketing plan in 2022, particularly in a highly competitive market where everyone is vying for the attention of users. Making the most of a current user base and improving return on UA efforts are both possible with a sound retargeting strategy and monitoring Read More
Talkable has partnered with Attentive, the leader in conversational commerce to deliver efficient referral marketing campaigns for eCommerce brands. Power users like TOMS, Eleven by Venus, Los Angeles Apparel, Everyday Yoga, Super73, and SwimOutlet have already launched integrated programs, and Talkable expects a wave of brands to follow. The integration Read More
When it comes to your small business, are you comfortable with taking risks? Have you ever experienced the thrill of successfully trying new marketing channels because your competition is? Maybe you’re enjoying the comfort of your current, reliable campaigns? You may feel overwhelmed by large business growth strategies, but Read More
It seems that marketing automation technology is on the rise. It is time to back off? Or should we stay involved in our marketing strategies? Dive in to learn more about marketing automation technology’s advantages and disadvantages, why the human touch remains indispensable, and tips on combining the two.Read More
Many business models today rely on the collection and sale of customer data. However, as high-profile privacy breaches increase in severity and regularity. Now more consumers feel like they’re losing control over their most precious asset. Cookies are little data files that are used to gather, store, and sell Read More
a Merkle, Dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, announced today the launch of its Inflation Resilience Dashboard. With inflation at its highest level in decades, the interactive dashboard provides business leaders and marketers with critical consumer insights to help influence key marketing and business decisions. The Read More
Fragmentation of media consumption, deprecation of legacy identifiers, and increased privacy expectations necessitate reliable identity and data capabilities in order to effectively reach the right consumers. Through its multiyear investment and acquisition strategy, TransUnion is powering industry-leading identity, data and measurement capabilities across the ecosystem. Join Adweek and TransUnion as Read More
Engage your audience. Create targeted, high-converting ads. Maximize ROI with your email list.Read More
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