Tags : marketing technology

Springbot Relaunches as Full Stack Marketing and Sales Platform, Moves Headquarters to Charleston, SC

In a significant recapitalization highlighting the growing convergence of marketing technology and AI (artificial intelligence), Springbot announced that it has relaunched as a unified marketing and sales enablement platform after 12 years in the e-commerce automation space. The company, which originated in Atlanta but recently relocated its corporate headquarters to Charleston, Read More

Postmedia Launches Their Self-Serve Advertising Platform Powered by DanAds

Postmedia is proud to announce the launch of Postmedia Ad Manager (P.A.M.), a self-serve advertising platform that enables businesses of all sizes to streamline their digital and print advertising efforts across one of Canada’s largest network of news brands. This innovative platform provides advertisers with seamless access Read More

Newest Patents from Yieldmo Push Boundaries for Predictive Creative in Advertising

Yieldmo, a leading advertising platform helping brands improve digital ad experiences through creative tech and AI, has been awarded multiple patents for technology solutions impacting predictive creative and attention signal collection. With the introduction of these innovative technologies, Yieldmo has now been awarded over 30 patents, furthering the company’s commitment Read More

Base.ai Expands Customer-Led Growth Capabilities with Acquisition of 3bears.ai

Base.ai, a leading customer-led growth platform transforming customer engagement through strategic innovation and technological excellence, today announced the acquisition of 3bears.ai, a cutting-edge company specializing in AI-driven behavioral analytics founded in 2022, and backed by Mensch Capital Partners. This strategic acquisition strengthens Base.ai’s mission to empower organizations Read More

Mediaocean Unveils Innovid as Unified Brand for Global Ad Tech Business

Mediaocean, the foundational partner for omnichannel advertising, today announced that Innovid is the official name for its global ad tech business, following the merger with Flashtalking. Additionally, the company introduced a new brand identity for Innovid to signal its core tenets of independence, intelligence, and innovation. This milestone cements Innovid Read More

Totaligent, Inc. Unveils Beta Website for AI-Powered Digital Marketing Platform

Totaligent, Inc. a leader in AI-driven digital marketing, today announced the launch of its beta website, offering marketers an exclusive preview of its next-generation AI-powered marketing platform. Designed to redefine person-based digital marketing, the platform leverages advanced artificial intelligence and big data analytics to optimize audience engagement, eliminate fraud, and Read More

Life360 Enhances Advertising Capabilities with Strategic Acquisition of Fantix’s AdTech AI Platform

Life360, the leading family connection and safety company, today announced the purchase of Fantix’s advertising unit, an AI platform that empowers smarter advertising through cutting-edge machine learning and privacy-first technology. The acquisition will enable Life360 to offer advertisers targeted, performance-based advertising solutions and connect millions of engaged families with Read More