You can double your eCommerce conversion rate with this simple pricing hack. Strikethrough pricing hack, Old and New price hack, Discounted price hack, or Before and After price hack used on Shopify, Sale price v/s your price on Amazon, are all different names used for this hack and they Read More
There are a lot of email marketing platforms on the internet. It may be hard to decide which one is best for your business. In this video, Jamal reviews the best email marketing platforms in 2022 to grow your business. He breaks down which is best for small, medium, and large Read More
Marketers are feeling the impact of the loss of mobile device IDs that allow for the unique identification of smartphones and tablets. As a result of ID deprecation, 80% of marketing executives say their ad campaigns are now markedly less effective. But many leaders are now shifting their mindsets and showing Read More
Everyone likes to be “in the know” about the latest digital marketing trends and topics, but as fast as the world moves, who has time to do the research and reading? Well, leave that part to us! At Top Floor, we live and breathe digital marketing, so we are immersed Read More
As customer expectations change in a digital-first economy, leading content teams must adopt new organizing principles, content workflows, and emerging technologies to meet the demands of a digital-first customer engagement strategy. Content strategy, architecture, and automation are key elements to build a modern content supply chain that supports personalization across Read More
CPA marketing, also known as cost-per-action marketing, is a style of the affiliate marketing model that offers a commission to the affiliate when a specific action is completed.Read More
In the fastest-growing 12 months, the digital world has ever seen. You’re still trying to accurately track and attribute all touchpoints in the customer journey. You’re still trying to make your company understand the value and potential of the affiliate channel. And you’re still trying to find the Read More
In this video, we talk about the importance of documenting insights from marketing experiments, and how you should do it. Mind you, you don’t have to use fancy tools to document marketing experiments.Read More
In this short video, we talk about how to look at marketing data and evaluate if the campaign was a success or not.Read More
Do you need help marketing your restaurant? In this video, we will be going over 4 key ingredients for a successful restaurant marketing strategy.Read More
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