Enablix, the sales content enablement solution for revenue-facing teams, has enhanced its CRM integrations with the release of its new feature: Account-Based Engagement Analytics. The first of its kind within the sales enablement field, the new capability improves outbound sales and marketing efforts by providing more visibility into how prospects Read More
Vodafone Ghana through its Small and Medium-sized Enterprises (SMEs) Month Initiative has commenced a transformational initiative to help SMEs grow and reach wider markets. Madam Tawa Bolarin, Director for the Enterprise Unit, Vodafone Business, at the launch of SME Month which falls every September, in Accra, said Vodafone Ghana would Read More
FedEx Express, a subsidiary of FedEx Corp. has expanded FedEx® International Connect Plus (FICP), an international, day-definite, e-commerce shipping service to four more markets across the Asia Pacific, Middle East, and Africa (AMEA) region. This includes Indonesia, New Zealand, the Philippines, and Vietnam. The broader coverage of FICP is FedEx’Read More
You’ve created content for real shoppers to discover your store, but do you know if your hard work has been paying off? Is your expensive, time-consuming long content and link building creating conversions and generating sales? Most content is not driving conversions because it does not address how people Read More
What is influencer marketing? At a fundamental level, influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers – individuals who have a dedicated social following and are viewed as experts within their niche. Influencer marketing works because of the high amount of trust Read More
Avochato, the leading provider of advanced messaging software, has announced a new integration with Salesforce Marketing Cloud, giving marketers the ability to text consumers through Salesforce’s Journey Builder marketing automation platform. Brands have been searching for easy ways to engage with consumers over a single phone number across the Read More
Reddit today announced the acquisition of an audience intelligence and contextualization company called Spiketrap. The terms of the deal were not disclosed. With more than 100,000 active communities and a wide range of conversations, Reddit has become a popular destination for advertising. The company has been working on ways to help Read More
The University of Guam has won 20 awards in marketing, communications, graphic design, advertising, and web presence for projects completed in 2021. This is the highest single-year award total for the UOG Marketing and Communications Office. All of us at UOG are incredibly proud of the outstanding work by our MarCom team, Read More
Dynata, the world’s largest first-party data platform for insights, activation, and measurement, today announced the company received multiple first-place rankings in GreenBook’s 2022 Business & Innovation GRIT report, considered a leading benchmark of the market research industry’s top innovators. Dynata was recognized as the No. 1 overall Most Innovative Read More
Khoros, an award-winning leader in digital-first customer engagement software and services, today announced expanded work with Amazon Web Services (AWS) by joining the AWS Independent Software Vendors (ISV) Accelerate Program and launching in AWS Marketplace. The AWS ISV Accelerate Program is a co-sell program for organizations that provide software solutions Read More
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