Infobip, the global cloud communications platform, has built an integration with CRM platform HubSpot to provide WhatsApp and SMS messaging for HubSpot’s clients. The integration, available in HubSpot’s App Marketplace, enables its clients to connect with customers using their preferred communication channel, to deliver a great customer experience Read More
It’s no secret that Twitter can be a cruel and unforgiving platform for those that tweet the wrong thing – whatever that may be. Some use this to their advantage, with many media personalities and politicians now posting divisive comments as a means to boost their presence and remain top Read More
According to conventional marketing knowledge, if a company advertises its goods and services, customers would swarm to its doors. But raising awareness of a company’s offerings isn’t always enough, as any marketer will quickly discover. Gaining visibility and spreading your brand identity are frequently just the first steps Read More
Pattern, the category leader for global eCommerce acceleration, today announced its acquisition of Current – a leading influencer marketing platform. The move will bolster the technology powering Pattern’s eCommerce acceleration platform, helping brands drive category-leading traffic and conversion for product listings on D2C websites, global marketplaces, and other digital Read More
Content is the most important way to reach and engage your customers. To cut through the competitive noise and get through to your audience, you need to start thinking about your content creation process holistically and transform the insights from data-driven marketing into building a better conversion strategy. Read MoreRead More
In today’s overwhelmed digital world, your target prospects have no shortage of options. The cost of getting in front of your audience is at an all-time high and, as marketers, we’re constantly looking for innovative ways to make a real connection that drives actions. Read MoreRead More
During the previous decade, emails evolved into much more than just text communications. It is safe to say that Email has unquestionably changed the way we communicate. Email marketing has made it easier for marketers to reach out to potential customers on a large scale. We now pay attention to Read More
Grazitti Interactive, a global digital services provider, and Khoros, an award-winning leader in digital-first customer engagement software and services, today announced a partnership for online community development. The partnership expands on an eight-year relationship that now gives shared customers a competitive advantage to deliver unmatched online community experiences. In addition Read More
Don’t know how to growth your presence on social media? With one billion active users and over 50% of them being age 30 or older, almost every kind of customer you can imagine is on TikTok, and more are joining daily. Join us and learn how to get more leads and Read More
An uncertain economic environment is forcing businesses to re-examine their budget priorities when it comes to sourcing and building the best martech stack to drive growth while guaranteeing the best ROI. Marketing leaders are certainly spoiled for choice in their quest to give their content teams the best technology tools. Read More
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