Omnicom Precision Marketing Group (OPMG) today announced it has been named a Leader in “The Forrester Wave™: Marketing Creative and Content Services, Q3 2022” by Forrester Research, Inc. Within the 17-criterion evaluation, OPMG was the top-ranked company in the Strategy category, receiving the highest scores possible in three criteria: execution roadmap, Read More
Adriel, an all-in-one digital marketing solution with a proven track record of managing paid advertising campaigns for thousands of businesses and agencies, is joining a list of more than 300 MarTech providers at this year’s Technology for Marketing expo. The two-day event is set to kick off on September 28 at Read More
Integrate, the leader in B2B Precision Demand Marketing (PDM), today announced it has won gold for B2B Marketing’s Martech Vendor of the Year. The Martech Vendor of the Year category awards the martech vendors with solutions that enable B2B marketing activity. B2B buyers have changed. Read More
In September 2022, the CMO Summit will assemble senior marketing leaders from the world’s largest companies and most exciting startups in San Francisco to share success stories, experiences, and challenges of the role of the CMO. Read More Read More
Demandbase, the Smarter GTM™ company for B2B brands, announced today’s prestigious award wins from B2B Ignite London. At the world’s biggest B2B marketing learning and networking experience, Demandbase was honored with the silver award for ABM Platform of the Year, the top award for overall Read More
After having almost recovered from the disruptions caused by COVID-19, businesses are on the look for innovative and cost-efficient ways of rendering their digital marketing transformation efforts sustainable. As a result, their business needs, priorities, and processes are under revision. The MarTech Summit Team invites you to join The Global Read More
CTV leader outperforms industry benchmarks in mitigated invalid traffic and increased viewability Digital Remedy, leading advertising, and marketing technology platform offering programmatic media solutions, including performance CTV, today announced the continued success of its collaboration with Oracle Moat to combat invalid traffic and help ensure campaign viewability in CTV and Read More
In September 2022, Developer Marketing Summit will assemble developer marketing masters from the world’s largest companies and most exciting startups in San Francisco to share best practices, experiences, and challenges of DevMar enthusiasts, all rallied around one, shared goal: successfully marketing to developers. Read MoreRead More
Customer journey orchestration is complex for marketers and customers. Aligning the next-best actions to every touchpoint across every segment for every channel places tremendous pressure on how data, technology, and people need to interact. The costs are high, and progress is slow. Gartner’s research shows that marketing leaders must Read More
WPP today announces it has agreed to acquire the business of Bower House Digital, a leading marketing technology services agency in Australia. Bower House Digital will join Ogilvy’s global network, further strengthening its ability to deliver technology-driven marketing solutions for clients. Founded in 2017 by Bryan Dobson and Meg Quinn, Read More
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