In our early marketing discussions with financial advisors, the idea of lead generation usually comes up in the first two meetings. And rightfully so, the entire goal of marketing is to create more buzz around your business, leading to new business.Read More
To kick off Asian Heritage Month in May, four Asian American Pacific Islander (AAPI) marketing executives will share their career journey. These executives are part of an informal group called 108 Asian Marketers and More, which is an industry resource group. This is an opportunity to hear the stories of how Read More
The relationships you form with your customers are built on a series of moments. Marketing Cloud Customer Data Platform lets you collect and unify all your customer data so you can humanize every moment, all with the trust and consent of your customers.Read More
Lead scoring can be a huge asset to sales and marketing teams that need to constantly prioritize their lead prospects and organize their outreach efforts. In this video, Shanley shows off exactly how lead scoring works inside Dynamics 365 Marketing.Read More
In this webinar, we’ll unpack how to set up the best data collection infrastructure for the age of privacy; share how Lifecycle Marketing allows for a comprehensive strategy across all screens; and how integrating data can scale the lifetime value, retention, and acquisition of your customers. Read MoreRead More
Channel partnerships can help software companies scale and accelerate growth, opening otherwise difficult to reach markets. However, building a successful channel go-to-market model can be a complex task – especially when transitioning from a direct sales organization. Simon-Kucher has partnered with some of the world’s fastest-growing software companies to leverage Read More
If you haven’t already seen it on our socials, we are close to selling out for our Marketing Mixer event in Manchester with Don’t Panic! Our Marketing Manager Frankie Bisi gives a brief overview of our recent events (BrightonSEO and ICE Expo), plus our upcoming and highly-anticipated Marketing Read More
Revise everything you learned about marketing platforms and how to create reports with data coming from different platforms.Read More
With the elimination of cookies – Karl Johns (senior platforms expert, Infobip UK) takes a deep dive into how the right communications technology partner empowers digital marketing agencies to innovate and drive revenue. Constant disruption and innovation within the customer engagement space, creating impactful experiences for clients, and choosing between multiple Read More
Kantar, the world’s leading data-driven analytics and brand consulting company today announces it has reached a definitive agreement to acquire Blackwood Seven, the Copenhagen, Denmark-based marketing measurement and optimization company. The transaction is anticipated to complete by the end of April. The move cements Kantar’s position as a Read More
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