Tags : marketing technology
CTV leader outperforms industry benchmarks in mitigated invalid traffic and increased viewability Digital Remedy, leading advertising, and marketing technology platform offering programmatic media solutions, including performance CTV, today announced the continued success of its collaboration with Oracle Moat to combat invalid traffic and help ensure campaign viewability in CTV and Read More
In September 2022, Developer Marketing Summit will assemble developer marketing masters from the world’s largest companies and most exciting startups in San Francisco to share best practices, experiences, and challenges of DevMar enthusiasts, all rallied around one, shared goal: successfully marketing to developers. Read MoreRead More
Customer journey orchestration is complex for marketers and customers. Aligning the next-best actions to every touchpoint across every segment for every channel places tremendous pressure on how data, technology, and people need to interact. The costs are high, and progress is slow. Gartner’s research shows that marketing leaders must Read More
WPP today announces it has agreed to acquire the business of Bower House Digital, a leading marketing technology services agency in Australia. Bower House Digital will join Ogilvy’s global network, further strengthening its ability to deliver technology-driven marketing solutions for clients. Founded in 2017 by Bryan Dobson and Meg Quinn, Read More
Acoustic Marketing Cloud today announced the release of Multichannel Composer, enabling brands to close the digital experience gap by empowering marketing teams of any size to easily orchestrate hyper-personalized campaigns to engage consumers at the moment. With an intuitive, drag-and-drop interface, Multichannel Composer enables high-quality messages to be created for Read More
In account-based marketing (ABM), Marketing and Sales work together to develop personalized purchasing experiences for a mutually identified group of high-value accounts. Let’s discuss the relationship between account-based marketing and inbound marketing before we examine the extra advantages of this strategy and the specific strategies you can use in Read More
We invest in people because technology can’t run itself. Don’t miss this opportunity to discover, learn, and connect with other people passionate about Marketing Operations (MOPs) and martech! MOPsCON is created by MOPs professionals for MOPs professionals. This is not just a fluffy event with buzzwords – we are Read More
Lazy marketers tend to be amazing. I have over 700 people working at my ad agency NP Digital. Within the next 12 months, I’ll probably hire another 300 plus employees. Over the years, I’ve hired over 2000 people. That’s a lot of people, and I’ve learned that some of the Read More
Vericast today announced the expansion of its best-in-class influencer and paid social marketing solution to include TikTok, the world’s fastest-growing video platform. Following a year of nearly 40% growth and success among clients in the consumer packaged goods vertical, the solution is available now to Vericast’s retail and restaurant Read More
Fragmentation of media consumption, deprecation of legacy identifiers, and increased privacy expectations necessitate reliable identity and data capabilities in order to effectively reach the right consumers. Through its multiyear investment and acquisition strategy, TransUnion is powering industry-leading identity, data and measurement capabilities across the ecosystem. Join Adweek and TransUnion as Read More
