Tags : marketing technology

Will GMail change the way email marketing is done?

This great article online from a while back makes a lot of sense in the current scenario. Many people I know have started using GMail as their primary email service. And most of them just won’t budge due to the exaggerated 1GB messaging capacity. The main reason, as usual, Read More

How can SMBs grow with the right ecommerce marketing strategies?

Small businesses (SMEs) need e-commerce marketing services to focus on niche markets. Offering products at the right prices to new and existing customers will help your business stand out from the competition and attract more customers. When it comes to promoting SME businesses online, businesses need to focus on the Read More

IAS Selected to Provide Transparency to Netflix’s Advertising Platform

Integral Ad Science, a global leader in digital media quality, announced it has been selected by Netflix as a partner to provide transparency into advertising performance on the upcoming Netflix ad-supported tier. Using IAS’s Viewability and Invalid Traffic (IVT) verification, brands and agencies will gain insights on campaign reach Read More

TRIPACTIONS’ ALL-IN-ONE PLATFORM INCREASES VALUATION TO $9.2B

TripActions, the all-in-one travel, corporate card, and expense management company, announced its Series G financing at a post-money valuation of $9.2 billion. The raise, a combination of $154 million in equity from new and existing financial investors as well as a $150 million structured capital transaction led by Coatue, marks the third financing Read More

Mirriad Announces New Partnership with The Shade Room

Mirriad, a leading in-content advertising company powered by Academy Award-winning AI technology, announced a new partnership with The Shade Room, a highly influential media brand. The Shade Room combines quality content and valuable audiences, a major draw for brand advertisers. The Shade Room is the leading multi-platform media publisher reaching 40Read More

Vistar Media and Place Exchange Enable Mediation for Digital Out-of-Home

Two of the leading programmatic platforms for digital out-of-home (DOOH) – Vistar Media and Place Exchange – today announce mutual support for each other’s mediation solutions to enable unified auctions for media owners. Programmatic technology has fueled a surge in out-of-home (OOH) advertiser demand, bringing in new investments into the channel. Read More

TDCX Launches Foundation; Digital Inclusion Focus

TDCX, Inc, a high-growth digital customer experience (CX) solutions provider for technology and blue-chip companies, announced today the launch of the TDCX Foundation. By empowering individuals, boosting local communities, and advancing environmental sustainability, TDCX has reaffirmed its commitment to bringing about positive change. The Foundation will assist TDCX in streamlining Read More

Crownpeak Acquires ilumino, Expanding Digital Accessibility Capabilities and Expertise for Its Global Customer Base

Crownpeak, a leading digital experience platform (DXP), today announced the acquisition of ilumino, digital accessibility services and consulting firm. The acquisition reinforces an existing two-year partnership with ilumino,  expanding Crownpeak’s automated accessibility scanning technology with ilumino’s subject matter expertise in digital accessibility and usability. The terms of the Read More