The suppression segments in Dynamics 365 Marketing are a great way to keep from sending unwanted communications to leads in your customer journey after they have taken certain actions. In our latest video, Shanley shows you exactly how suppression segments work and where to look in the user interface to set Read More
A quick overview of how to create and schedule social posts in Dynamics 365 Marketing. Post directly to your organization’s accounts, and track engagement metrics once they are published. Even open up comments on Social Media sites, to ensure you never miss a meaningful interaction. Having this functionality in Dynamics Read More
Canva is a powerful graphic design tool that can help gain social media engagement on your platform. If you need more engagement, stay and listen as we will be sharing 5 simple Canva tricks to help you skyrocket your social media engagement.Read More
Phillips 66 announced today it is transitioning its site assessment program to IPSOS Channel Performance for all Phillips 66®, 76®, and Conoco® branded sites. IPSOS Channel Performance will elevate the Phillips 66 Excellence in Action Site Assessment Program with valuable industry insights, thought leadership, and better results. IPSOS will execute quarterly site assessments at Read More
Who are the world’s best communicators and marketers, and what can you learn from them? Since 2011, the Gartner Communications Awards have been leading recognition for communications initiatives around the world. This year, these awards will extend to include cutting-edge approaches from marketing teams. Covering eight categories, the aim is Read More
In recent years, organizations have shifted their focus to be more customer-centric. Chief marketing officers (CMOs) are required to lead the charge in this endeavor, or at least play a major role in customer experience (CX). In some instances, CMOs are becoming considered more of a “chief customer officer.” As Read More
Retargeting customers successfully is a challenge every brand marketer encounters. And customer data is arguably the answer, yet preliminary evidence reveals marketers aren’t harnessing this data properly. This creates poorly executed marketing strategies and drives away customers, begging the question – are brands sitting on an untapped opportunity, or are Read More
The 2022 ANA Masters of B2B Marketing Conference, presented by LinkedIn, is the only event that brings together the top marketing minds in strategy and best-in-class execution to share insights and learn about the latest trends and hottest topics in marketing. Using the ANA Growth Agenda as a guide, this Read More
In this video, we break down the top 3 best practices to ensure your business’s marketing is aligned with audience behavior and trends in the post-pandemic era. If you have an eCommerce store online, you’re not going to want to miss this one.Read More
To kick off Asian Heritage Month in May, four Asian American Pacific Islander (AAPI) marketing executives will share their career journey. These executives are part of an informal group called 108 Asian Marketers and More, which is an industry resource group. This is an opportunity to hear the stories of how Read More
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