Tags : media

MediaCom & Mars Partner to Transform Global Marketing Strategy

Mars, Incorporated has retained WPP’s MediaCom as its global media agency across its Mars Wrigley, Mars Petcare and Mars Food segments. This new global partnership, which began in January 2022, will run until the end of 2025. The reappointment follows a thorough media review throughout 2021, a critical element of Mars’ new Read More

ROSSMAN MEDIA ACQUIRES SOCIAL MEDIA MARKETING AGENCY DAVIES + DIXON

Rossman Media, a premier social media agency that serves the world’s leading global brands has acquired davies + dixon, a woman-owned award-winning social media marketing agency based in Seattle, WA. The acquisition became official on January 10th, 2022. The combined companies will operate as Rossman Media, further establishing themselves as a Read More

Comscore Becomes First Measurement Provider to Deliver Deduplicated Advertising Campaigns on YouTube and YouTube TV Across All Devices, Including Connected

Comscore , a trusted partner for planning, transacting, and evaluating media across platforms, is excited to announce it is the first measurement provider to deliver deduplicated audience measurement across YouTube’s largest platforms (PC, Mobile, and now Connected TV) and including co-viewers of Connected TV screens. The milestone delivers on the Read More

ALM’s ThinkAdvisor Introduces New Reader Experience With Design And Advertising Innovations

ALM’s ThinkAdvisor, the leading online media brand serving the financial advisory community, has introduced a new website design, an enhanced editorial strategy and advertising innovations that will improve reader experience and drive audience and partner engagement. “Together, these design, editorial and advertising innovations greatly improve reader experience and provide Read More