Unbounce, the leading conversion intelligence platform, today announced the acquisition of LeadsRx, a marketing analytics SaaS platform that makes it easier for marketers and agencies to measure the performance of their marketing channels. Read MoreRead More
Comscore , a trusted partner for planning, transacting, and evaluating media across platforms, is excited to announce it is the first measurement provider to deliver deduplicated audience measurement across YouTube’s largest platforms (PC, Mobile, and now Connected TV) and including co-viewers of Connected TV screens. The milestone delivers on the Read More
ALM’s ThinkAdvisor, the leading online media brand serving the financial advisory community, has introduced a new website design, an enhanced editorial strategy and advertising innovations that will improve reader experience and drive audience and partner engagement. “Together, these design, editorial and advertising innovations greatly improve reader experience and provide Read More
Phoenix-based advertising and marketing firm Colling Media uses Google’s recently released Attribution Beta program to help clients assign credit for digital advertising conversions when consumers interact with multiple marketing tactics and channels. Attribution is an attempt to assign credit for various advertising and marketing tactics. Solving this problem can Read More
Justin Rondeau, General Manager for DigitalMarketer, breaks down the 5 types of Facebook ads every marketer and media buyer needs to be using that can make some serious impacts on your conversions.Read More
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