Digital marketing has grown from a niche category to the prevailing form of marketing in Brazil, benefiting enterprises in several ways, according to a new research report published today by Information Services Group (ISG), a leading global technology research and advisory firm. The 2022 ISG Provider Lens™ MarTech Service Providers report Read More
Reddit today announced the acquisition of an audience intelligence and contextualization company called Spiketrap. The terms of the deal were not disclosed. With more than 100,000 active communities and a wide range of conversations, Reddit has become a popular destination for advertising. The company has been working on ways to help Read More
Podcasts are more popular than ever. More businesses are turning to the media as the number of listeners rises. The goal of B2B marketing teams is to increase targeted brand awareness while interacting with clients and prospects. More than 40% of the Cloud 100 businesses had their own branded podcasts in 2021. Read More
iHeartMedia today debuted iHeartLand, a state-of-the-art, always-on entertainment space where music and gaming collide. Built using Fortnite’s Creative toolset, iHeartLand combines compelling gameplay with a persistent cadence of entertaining events, programming, and one-of-a-kind fan experiences. Fans can check out iHeartLand and the all-new State Farm Park now in Fortnite Read More
Have trouble with new marketing ideas to grow your small business? If so, this video is for you. We will be covering the top 25 small business marketing ideas. Give this video a watch if you want to continue growing your business and increasing your sales.Read More
A recession is on the way; for most business owners, this could mean fewer clients buying your products or services, losing your big accounts, or even worse, having to lay off some of your best employees or contractors. Are you preparing your business, mindset, and bank account with the tools Read More
MGID, the global advertising platform, and PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, have today announced a new advertising partnership. PubMatic’s clients benefit from direct access to quality, brand-safe native video and display placements across MGID’s exclusive roster of premium global Read More
Need to prove your SEO proposal’s ROI? Will your executive team only approve a proposal if it provides clear value to their business? Do your stakeholders require visible alignment with technical resources, executive buy-in, and business models just to start any SEO project? You know what’s needed for Read More
It’s no secret that Twitter can be a cruel and unforgiving platform for those that tweet the wrong thing – whatever that may be. Some use this to their advantage, with many media personalities and politicians now posting divisive comments as a means to boost their presence and remain top Read More
Many business owners carry this mentality into the marketplace and conflate sales tactics with marketing strategies. The CEO interprets marketing as “constantly posting on social media.” She is interested in the marketer’s “marketing.” This is sometimes taken to mean posting content consistently across all channels. It’s an ongoing Read More
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