It’s no secret that Twitter can be a cruel and unforgiving platform for those that tweet the wrong thing – whatever that may be. Some use this to their advantage, with many media personalities and politicians now posting divisive comments as a means to boost their presence and remain top Read More
Many business owners carry this mentality into the marketplace and conflate sales tactics with marketing strategies. The CEO interprets marketing as “constantly posting on social media.” She is interested in the marketer’s “marketing.” This is sometimes taken to mean posting content consistently across all channels. It’s an ongoing Read More
NinjaCat, the digital marketing performance management platform purpose-built for agencies, media companies, and multi-location brands, today announced the acquisition of Shape.io, a leading pay-per-click (PPC) budget management software suite. The integration of Shape.io’s budget monitoring and automation capabilities together with the addition of its leadership, engineering, and Read More
OneScreen.ai, the marketplace provider for buying and selling out-of-home (OOH) advertising, has launched the most comprehensive public directory of OOH advertising inventory with more than 3,200 OOH providers, including media companies, vendors, and agencies, and more than 864,000 media listings across various categories, including billboards, street furniture, transit, and more in 340 Read More
Ready for an honest conversation about targeted digital advertising? Whether you’re brand new just looking to get started or a seasoned pro who wants to audit your existing strategy, this webinar will show you the right questions to ask yourself (and how to answer them). It will cover: All Read More
Site Impact joins forces with Mendez Media Marketing & Databyrd software, to become one of the country’s leading multi-channel digital marketing solutions. Site Impact, a leading multi-channel solutions company, announces the acquisition of California-based digital media marketing agency, Mendez Media Marketing, Inc. and sister software company, Databyrd. This is Read More
Dynata, the world’s largest first-party data platform for insights, activation, and measurement, today expanded its partnership with Google as a third-party brand-lift measurement provider approved to include YouTube as part of a cross-media study. Brands and agencies now can leverage Dynata’s advertising solutions to measure advertising effectiveness, optimize Read More
Small and Micro businesses are always looking for new ways to promote their businesses to attract clients. However, these businesses present unique marketing challenges. During this workshop, we will: Explore the benefits of marketing for mini and micro businesses Explain how to create a marketing plan for a mini or Read More
Ascensus – whose technology and expertise helps millions of people save for retirement, education, and healthcare -announced the launch of their “Get There” marketing and advertising campaign focused on enhancing brand awareness and driving preference and demand for Ascensus and Ascensus-supported products and services. The campaign takes an integrated marketing approach Read More
Omnicom Precision Marketing Group (OPMG) today announced it has been named a Leader in “The Forrester Wave™: Marketing Creative and Content Services, Q3 2022” by Forrester Research, Inc. Within the 17-criterion evaluation, OPMG was the top-ranked company in the Strategy category, receiving the highest scores possible in three criteria: execution roadmap, Read More
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