Sourcepoint, the privacy compliance platform of record for the digital marketing ecosystem, has partnered with Horizon Media to provide their clients with access to Sourcepoint’s privacy measurement technology, Privacy Lens. Sourcepoint’s proprietary platform allows advertisers to ensure media quality by analyzing how media inventory suppliers comply with consumer Read More
CTV leader outperforms industry benchmarks in mitigated invalid traffic and increased viewability Digital Remedy, leading advertising, and marketing technology platform offering programmatic media solutions, including performance CTV, today announced the continued success of its collaboration with Oracle Moat to combat invalid traffic and help ensure campaign viewability in CTV and Read More
ActionIQ, the leader in customer experience (CX) solutions, today announced that it won the 2022 Digiday Media Award in the Best First-Party Data Strategy category. AIQ was selected for its work helping a global media company deliver personalized customer experiences across all its brands as it shifted from advertising to subscription Read More
Zima Media is reinventing the modern-day marketing company to bring an innovative, fresh approach to marketing. Based in Illinois, Zima Media has worked with over 3,000 clients in 80 countries. Zima Media goes above and beyond to provide targeted, customized services for customers, offering a range of options to suit all clients. Read More
As it looks to advance its ad offerings, and maximize its revenue potential, Reddit has announced a new partnership with DoubleVerify to provide third-party verification of its ad metrics. DoubleVerify’s tools will facilitate new insights on viewability, brand safety, fraud detection, and more, providing an extra level of assurance Read More
Every month, almost 1 billion people utilise more than six different social networking networks. With so many alternatives, you may be unsure how to choose social media sites that can help you achieve your marketing goals. When it comes to social media marketing, the most important step is determining which platform Read More
Two of the leading platforms unite to provide advertisers and marketers with first-party data targeting and closed-loop measurement AdQuick.com, the world’s top out-of-home (OOH) advertising platform, today announces a powerful partnership with LiveRamp, a leading data enablement platform, to enable AdQuick users with first-party data targeting and closed-loop Read More
Hasbro picked up a total of five awards at the annual Influencer Marketing Awards, now in its 4th year. The company took home the Gold Award for both the Best Multi-Channel Campaign category and the Best Family and Parenting Campaign category for Nerf’s Upload campaign, which sought to establish Read More
DigiMarCon California, the Premier Digital Marketing, Media, and Advertising Conference & Exhibition in California returns from June 16th to 17th, 2022 to the luxurious Westin San Diego Gaslamp Quarter Hotel in San Diego, California. Join your peers in-person or online for 2 days jam-packed with digital marketing best practices, latest trends, practical Read More
The 4th annual DigiMarCon UK, the Premier Digital Marketing, Media and Advertising Conference & Exhibition in the United Kingdom retiform runs September 1st to 2nd, 2022 to the luxurious 5-star Sofitel London Heathrow Hotel which is connected directly to Terminal 5 of London Heathrow Airport, making it conveniently accessible from across the Read More
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